Ep 2: Marketing - What is it? And how powerful can it be?
transcript
show notes
Many business owners know what marketing LOOKS LIKE, but can’t really pinpoint WHAT marketing is. Does that resonate with you?
Vic’s favourite marketing quote is by Philip Kotler: “Create, communicate and deliver VALUE to a target market at a profit.”
Vic looks at this true definition of marketing and breaks down what the components truly mean for you as business owners.
It’s relevant if you’re starting in business, or scaling and want to revisit the basics to ensure you’ve got all your ducks in a row.
The main takeaway from this episode is to create a simple marketing strategy that’s easy to implement and report back on, to build business success.
Watch Philip Kotler on stage explain his definition of marketing in 2008
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