Strategy vs. Tactics: The Marketing Mistake Most Business Owners Make (76)
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In this episode, we unpack the critical difference between strategy and tactics — and why most business owners get them backwards.
I explain how jumping into posting, reels, emails, and new platforms without a clear plan leads to burnout, inconsistency, and stalled growth.
You’ll learn how to build a simple marketing foundation first so every tactic has purpose, direction, and a path to revenue. If you’ve been busy but not seeing results, this episode will help you shift from random activity to intentional growth.
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Questions? Send me an email -- samantha@samanthasheppardconsulting.com