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Rowan's Notes · Dec 16, 2025 · 56 min

Dharmesh Shah on AEO, AI Agents, and the ‘AI App Store’

Being early to SEO helped Dharmesh Shah build HubSpot into a $30B company. Now he's obsessed with something new: AI ranking. It's how to show up when people ask ChatGPT for recommendations instead of Googling. In this conversation, Rowan Cheung (@rowancheung) sat down with HubSpot Founder & CTO Dharmesh Shah (@dharmesh) to unpack: AEO (Answer Engine Optimization): SEO for the AI era How to structure content to get cited in AI answers The hidden risk of low-quality AI content Effectively using AI agents as teammates The coming “AI App Store” for agents __ Join our daily AI newsletter: https://www.therundown.ai/subscribe Learn AI hands-on with our AI University: https://rundown.ai/ai-university/

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Being early to SEO helped Dharmesh Shah build HubSpot into a $30B company. Now he's obsessed with something new: AI ranking.

It's how to show up when people ask ChatGPT for recommendations instead of Googling.

In this conversation, Rowan Cheung (@rowancheung) sat down with HubSpot Founder & CTO Dharmesh Shah (@dharmesh) to unpack:

  • AEO (Answer Engine Optimization): SEO for the AI era
  • How to structure content to get cited in AI answers
  • The hidden risk of low-quality AI content
  • Effectively using AI agents as teammates
  • The coming “AI App Store” for agents

__

Join our daily AI newsletter: https://www.therundown.ai/subscribe
Learn AI hands-on with our AI University: https://rundown.ai/ai-university/

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