0:00-56:37
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Being early to SEO helped Dharmesh Shah build HubSpot into a $30B company. Now he's obsessed with something new: AI ranking.
It's how to show up when people ask ChatGPT for recommendations instead of Googling.
In this conversation, Rowan Cheung (@rowancheung) sat down with HubSpot Founder & CTO Dharmesh Shah (@dharmesh) to unpack:
- AEO (Answer Engine Optimization): SEO for the AI era
- How to structure content to get cited in AI answers
- The hidden risk of low-quality AI content
- Effectively using AI agents as teammates
- The coming “AI App Store” for agents
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- 0:00Intro
- 0:53The AI ranking opportunity (AEO)
- 6:14How to rank in AI chatbots
- 8:11Using AI to adapt content for AEO
- 12:24Training teams on "AI Intuition"
- 19:45Content moats in the AI-slop era
- 21:57Dharmesh's new AI agent startup
- 30:33AI agent monetization strategy
- 39:38The bottlenecks to autonomous agents
- 45:15Building teams: humans vs agents
- 52:49Why Dharmesh still codes as a billionaire