Rethinking Roofing Underlayment

In this episode of Roofing Road Trips®, Megan Ellsworth sits down with Christopher Vick from Sentry Building Innovations to explore why underlayment is often overlooked and what contractors may be missing by treating it as a basic layer. The conversation dives into how the industry typically views underlayment and why a more strategic approach can improve performance and durability. Listeners will also learn how Sentry is thinking differently about underlayment — from "good, better, best" options to the value of brand trust and manufacturing control. This episode will leave contractors with a fresh perspective on how to use underlayment to offer options, differentiate from competitors and position themselves as the roof system expert to gain customers' trust. Learn more at RoofersCoffeeShop.com! https://www.rooferscoffeeshop.com/ Are you a contractor looking for resources? Become an R-Club Member today! https://www.rooferscoffeeshop.com/rcs-club-sign-up Sign up for the Week in Roofing! https://www.rooferscoffeeshop.com/sign-up Learn more about Sentry Building Innovations here! https://www.rooferscoffeeshop.com/directory/sentry-building-innovations Follow Us! https://www.facebook.com/rooferscoffeeshop/ https://www.linkedin.com/company/rooferscoffeeshop-com https://x.com/RoofCoffeeShop https://www.instagram.com/rooferscoffeeshop/ https://www.youtube.com/channel/UCAQTC5U3FL9M-_wcRiEEyvw https://www.pinterest.com/rcscom/ https://www.tiktok.com/@rooferscoffeeshop https://www.rooferscoffeeshop.com/rss #RoofersCoffeeShop #MetalCoffeeShop #AskARoofer #CoatingsCoffeeShop #RoofingProfessionals #RoofingContractors #RoofingIndustry #SentryBuildingInnovations