The mind behind The Sidemen's £100million valuation Jordan Schwarzenberger | reWORKING

How can following the blueprint of YouTube’s biggest creators help you in your career? In this episode we’re taking lessons from the man behind The Sidemen’s £100 million valuation. Jordan Schwarzenberger is the co-founder of Arcade Media, who have helped The Sidemen build businesses including Side+, XIX Vodka, and Sides. He was named in the Forbes 30 Under 30 list in 2023, and he’s also an acclaimed LinkedIn influencer. Tim and Jordan discuss: - How to set yourself apart when it comes to social promotion - Lessons from The Sidemen’s success - Why lo-fi content is winning on socials - How AI is changing audience behaviour online - The benefits of thinking like a creator If you’re trying to break through online, this episode will equip you with the motivation, tools and guidance you need to become a successful creator. Credits: Podcast Content Producer - Jon Weeks Camera Operator - Garry Brown Senior Video Producer - Elena Cotton Social Media Producer - Adeola Oladeji Social Media Agency - Your Social Currency Talent Booker - Jo Sheinman Designer - Ben Watkins Production Assistant - Emily Spungin Production Manager - Sarah Nicholls Executive Producer - Finn Ryan Head of Production - Cat Moran Chief Creative Officer - Lucie Cave