0:00-23:56
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In this podcast episode, Kimberly Rhodes talks with Jason Fried, CEO and co-founder of 37signals, about the process of naming products. He discusses practical considerations like domain availability, trademarks, and logo design.
Key Takeaways:
00:28 - The process of naming a product
03:05 - Researching domain names and trademarks
07:14 - The style of a product name
10:04 - The journey from the working title to the official title
13:11 - Designing and updating branding logos
20:48 - Gathering input on the name
Links and Resources:
Books by 37signals
37signals.comSign up for a 30-day free trial at Basecamp.com
basecamp.comHEY World | HEY
hey.comOnce | Campfire
once.comThe REWORK podcast
rework.fmThe Rework Podcast on YouTube
youtube.comThe 37signals Dev Blog
dev.37signals.com37signals on YouTube
youtube.com@37signals on X
twitter.com