0:00-35:12
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How do you land on the right price for a product? This week, 37signals co-founders Jason Fried and David Heinemeier Hansson pull back the curtain on the pricing choices they’ve made over the years, including the options the public never saw. They talk about why chasing giant enterprise deals isn’t for them, and why simple, steady pricing beats clever tricks.
Key Takeaways
- 00:11 – The pricing experiments over the years
- 10:48 – Why 37signals avoids enterprise deals
- 18:05 – How Basecamp’s pricing style differs from HEY’s
- 25:12 – Avoiding gimmicks and overthinking
- 31:03 – Fizzy’s pricing model
Links and Resources
fizzy.do
fizzy.doRecord a video question for the podcast
sendspark.comBooks by 37signals
37signals.comSign up for a 30-day free trial at Basecamp.com
basecamp.comHEY World | HEY
hey.comThe REWORK podcast
rework.fmThe Rework Podcast on YouTube
youtube.comThe 37signals Dev Blog
dev.37signals.com37signals on YouTube
youtube.com@37signals on X
twitter.com
- 0:00Introduction
- 0:11The pricing experiments over the years
- 10:48Why 37signals avoids enterprise deals
- 18:05How Basecamp’s pricing style differs from HEY’s
- 25:12Avoiding gimmicks and overthinking
- 31:03Fizzy’s pricing model