0:00-24:52
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37signals' co-founders Jason Fried and David Heinemeier Hansson revisit how their approach to marketing began with a simple blog. They share why writing with authenticity matters, how patience pays off when building an audience, and why staying true to your own voice is important.
Key Takeaways:
- 00:12 – How 37signals' marketing started organically with a blog
- 02:53 – Authenticity is a must when writing
- 07:02 – Patience is key to growing an audience
- 08:18 – Don’t let algorithms dictate your content
- 13:08 – Make time to write while your ideas are fresh
- 16:21 – Marketing is simply transferring enthusiasm
- 22:22 – Audiences want to see behind the curtain
Links and Resources:
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sendspark.comBooks by 37signals
37signals.comSign up for a 30-day free trial at Basecamp.com
basecamp.comHEY World | HEY
hey.comThe REWORK podcast
rework.fmThe Rework Podcast on YouTube
youtube.comThe 37signals Dev Blog
dev.37signals.com37signals on YouTube
youtube.com@37signals on X
twitter.com
- 0:12How 37signals' marketing started organically with a blog
- 2:53Authenticity is a must when writing
- 7:02Patience is key to growing an audience
- 8:18Don’t let algorithms dictate your content
- 13:08Make time to write while your ideas are fresh
- 16:21Marketing is simply transferring enthusiasm
- 22:22Audiences want to see behind the curtain