0:00-22:18
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Coming up with a product name doesn’t have to be complicated. In this episode, Jason Fried and David Heinemeier Hansson share when in the development process a name is chosen, how several of their products got their names, and why keeping things simple usually wins. They talk about what's worth considering and what's not worth a second thought.
Key Takeaways
- 00:10 – How Fizzy got its name and what it was almost called
- 04:29 – No name ever checks every box
- 10:25 – When an available domain influences the choice
- 13:18 – The legal realities
- 17:26 – What’s behind the name Omarchy (and how do you actually say it?)
- 20:12 – Good names work by making an easy connection
Links and Resources
fizzy.do
fizzy.doRecord a video question for the podcast
sendspark.comSign up for a 30-day free trial at Basecamp.com
basecamp.comBooks by 37signals
37signals.comHEY World | HEY
hey.comThe REWORK podcast
rework.fmThe Rework Podcast on YouTube
youtube.comThe 37signals Dev Blog
dev.37signals.com37signals on YouTube
youtube.com@37signals on X
twitter.com
- 0:00Introduction
- 0:10How Fizzy got its name and what it was almost called
- 4:29No name ever checks every box
- 10:25When an available domain influences the choice
- 13:18The legal realities
- 17:26What’s behind the name Omarchy (and how do you actually say it?)
- 20:12Good names work by making an easy connection