Don't write it down

Customer feedback is valuable, but not all of it deserves a spot on your to-do list. In this episode, Jason Fried and David Heinemeier Hansson revisit a chapter from their book REWORK, sharing how 37signals filters feedback, why roadmaps can do more harm than good, and what happens when companies let fear drive their product decisions. Key Takeaways 00:40 – Why writing down every customer request can work against you 03:08 – Handling feedback on the technical and open source side 07:37 – Why 37signals doesn't really use time specific roadmaps 09:54 – How vague promises set customers up for disappointment 13:33 – Avoiding promised feature regret 16:10 – Don't let the fear of losing customers steer your decisions 19:29 – Resisting the pressure to just "do something” Links and Resources Record a video question for the podcast Watch The REWORK podcast on YouTube Basecamp is the no-nonsense project management system. Sign up for free at Basecamp.com HEY is a fresh take on email. Sign up for a 30-day free trial at HEY.com Fizzy is a modern spin on kanban. Sign up for free at fizzy.do Books by 37signals Jason Fried on X David Heinemeier Hansson on X