Ep. 12 | Ask or browse

Liam McCabe, co-founder of Code & Wander, replaced the corner chatbot with an Ask button that turns a visitor's question into a custom page. A React app in an iframe streams JSON from Claude one component at a time, using a design system schema and a knowledge base that's one big JSON file. Rate limits, a spend cap, and server-side caching keep costs down (an uncached query runs about 50 cents). The questions visitors type reveal content gaps and service demand that clicks never showed. A visitor declaring what they want beats guessing from tracking pixels, and browser-level personalization could make that opt-in. The brand corpus outlasts any framework or output format, and a website stays real estate you own. Resources & Links: Code & Wander https://www.codeandwander.com/#ask Webflow Cloud https://webflow.com/feature/cloud Webflow Source https://webflow.com/source Webflow Optimize https://webflow.com/feature/optimize Webflow https://webflow.com/ Brand as software, Paul Jun https://pauljun.substack.com/p/brand-as-software Edgar Allan https://www.edgarallan.com/ Slater https://slater.app AEO.press https://aeo.press/ Google Stitch https://stitch.withgoogle.com/ Elyx https://elyx.design/ Astro https://astro.build/ Segment https://www.twilio.com/en-us/segment Rive https://rive.app/ Ploy https://ploy.ai/ Framer https://www.framer.com/ Lovable https://lovable.dev/ Affinity https://www.affinity.studio/ Jhey Tompkins https://www.jhey.dev/ Design Joy https://www.designjoy.co/ Liam McCabe https://www.linkedin.com/in/liampmccabe/ No-Code Supply Co. https://www.nocodesupply.co Corey Moen https://www.coreymoen.com Matthew P Munger https://www.matthewpmunger.com