Relentless - S07:E24 - Episode 138 - Heleena Alatsas
transcript
show notes
From family kitchens to building multiple businesses on her own terms.
Watch the full episode on YouTube: https://www.youtube.com/playlist?list=PLJkuXaD7_0JPNzYKMuIaMeZxA-F16YgzN
The latest episode of Relentless: Life On Your Terms features a guest who embodies resilience, adaptability and entrepreneurial thinking — Heleena Alatsas.
Heleena is the driving force behind Bahari and the founder of Gringlish.co and Phlavour — three ventures built on passion, creativity and a deep understanding of people.
Through her journey, Heleena is:
🍽️ Building standout hospitality experiences in one of the world’s most competitive food cities
🚀 Scaling a catering business that’s become part of life’s biggest moments for clients
🧠 Applying marketing and business strategy across industries
⚡ Leading with adaptability — especially when it matters most
But what truly stands out is how it all started.
At just 14, she was already working in her family’s hospitality business — learning the ropes from the ground up.
By her early 20s, she was managing large-scale venues, juggling multiple jobs, and developing the ability to think on her feet, solve problems fast and stay calm under pressure.
No shortcuts. Just real experience.
What followed was a journey through marketing, working across major global brands — before taking the leap into building her own ventures.
And then came one of the toughest tests.
When COVID hit, the hospitality industry was brought to a standstill.
Within just 4 days, Heleena and her team completely pivoted their business model — transforming a dine-in restaurant into a fully operational takeaway and delivery business across multiple platforms.
No roadmap. No guarantees. Just execution.
In this episode, we explore:
🔥 The power of starting young and learning by doing
💡 Why adaptability is one of the most valuable business skills
🧭 How marketing and hospitality skills translate across industries
❤️ Building businesses that balance ambition with lifestyle
One of the most powerful takeaways:
“If you’ve got options, you’re okay. Stay calm, work through them — there’s always a solution.”
This is a conversation for founders, operators and anyone navigating uncertainty while building something meaningful.
🎧 Now live on Relentless: Life On Your Terms
#RelentlessPodcast #Entrepreneurship #Hospitality #Leadership #WomenInBusiness #BusinessGrowth #LifeOnYourTerms
