The Cost of Cool

Cool used to mean something. Now it’s a strategy, and it’s quietly breaking brands from the inside out. In this episode, Jason Dauphinee cuts through the noise and calls it out. Why chasing trends creates anxious teams, weak strategy, and brands that look good but feel empty. You’ll hear the difference between brand as costume versus brand as climate, why trust is built in small moments instead of big campaigns, and how honesty beats polish every time. If you’ve ever felt the gap between what a company says and how it actually behaves, this one will hit. Stop renting cool. Start building something real.