Carrie Balkcom: Beyond the Label— What Grass-Fed Really Means

Join Matt Maier, host of Regenerative Renegades for a sit-down interview with Carrie Balkcom, Executive Director of American Grassfed Association. Carrie shares her journey into agriculture and the pivotal role she's played in establishing trusted grass-fed standards. Together, they dive into the fight for honest food labeling, the importance of consumer awareness, and why not all "grass-fed" claims are created equal. This episode pulls back the curtain on what transparency in food really means— for farmers, consumers and the future of our planet.