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Reframed The Podcast · June 25 · 46 min

How They Built a Helicopter Out of People for a Commercial

▶ Find Inspiration and develop your ideas with Frame Set: https://go.frameset.app/4eygU3W ▶ About This Episode: Director Daniel Warwick joins Dylan Hahn to break down his Westpac campaign, a commercial that turned an entire community into a human helicopter. Daniel explains why he chose to build the impossible practically instead of relying on CGI, how Martin Parr's photography inspired the film's distinctive 16mm aesthetic, and why shooting front-lit in harsh sunlight became the project's biggest creative advantage. They also dive into production design, static camera work, film stock, color, location scouting, and Daniel's philosophy on protecting the human soul of filmmaking in the age of AI.

0:00-46:07
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▶ Find Inspiration and develop your ideas with Frame Set:

https://go.frameset.app/4eygU3W


▶ About This Episode:

Director Daniel Warwick joins Dylan Hahn to break down his Westpac campaign, a commercial that turned an entire community into a human helicopter. Daniel explains why he chose to build the impossible practically instead of relying on CGI, how Martin Parr's photography inspired the film's distinctive 16mm aesthetic, and why shooting front-lit in harsh sunlight became the project's biggest creative advantage. They also dive into production design, static camera work, film stock, color, location scouting, and Daniel's philosophy on protecting the human soul of filmmaking in the age of AI.

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