37. What can getting people to cook teach us about behaviour change? with Alicia Weston

Send us Fan Mail In this episode, Tiago and Paul are joined by Alicia Weston, founder and CEO of Bags of Taste. Alicia shares how Bags of Taste was created after seeing that traditional cooking courses alone were not changing long-term eating habits. Instead, they focus on the real-life barriers people face - affordability and access to ingredients and equipment, as well as competing life pressures. From concepts such as learned helplessness to scarcity mindset, join us for this thought-provoking discussion that will make you question your onion chopping skills!