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Real Estate Training & Coaching School · July 28 · 23 min

Real Estate Negotiation Strategy: Stop Lowballing and Asking for Everything

Most real estate agents negotiate every property exactly the same. That is why strong offers get rejected and difficult transactions fall apart. Seller concessions are not automatic demands. They are strategic tools that should be matched to the property, the market, the seller’s motivation, the buyer’s financing, and the obstacle preventing the buyer from moving forward. In this episode, Tim and Julie Harris explain how real estate agents can use days on market, listing history, comparable sales, property condition, builder incentives, financing options, and seller goals to create offers with a higher probability of acceptance. You will learn why combining a low offer with excessive concession requests can backfire, how to package concessions strategically, why nearby new construction affects resale negotiations, and how to match the concession to the buyer’s actual problem. Tim and Julie also break down home-sale contingencies, buyer qualification, communication between agents, and why calm negotiation skills create more value than manufactured drama. In a market where every agent can use AI and publish content, the real career advantage is knowing how to solve problems, protect the transaction, and get the deal closed. Free training: HarrisRealEstateDaily.com Coaching: PremierCoaching.com Join eXp + Libertas: WhyLibertas.com/Harris Text Tim Direct: 512-758-0206 Opinions are my own and not the views of eXp Realty.

0:00-23:44

transcript

No transcript — this publisher did not publish one.

show notes

Most real estate agents negotiate every property exactly the same.
That is why strong offers get rejected and difficult transactions fall apart.

Seller concessions are not automatic demands. They are strategic tools that should be matched to the property, the market, the seller’s motivation, the buyer’s financing, and the obstacle preventing the buyer from moving forward.

In this episode, Tim and Julie Harris explain how real estate agents can use days on market, listing history, comparable sales, property condition, builder incentives, financing options, and seller goals to create offers with a higher probability of acceptance.

You will learn why combining a low offer with excessive concession requests can backfire, how to package concessions strategically, why nearby new construction affects resale negotiations, and how to match the concession to the buyer’s actual problem.

Tim and Julie also break down home-sale contingencies, buyer qualification, communication between agents, and why calm negotiation skills create more value than manufactured drama.

In a market where every agent can use AI and publish content, the real career advantage is knowing how to solve problems, protect the transaction, and get the deal closed.

Free training: HarrisRealEstateDaily.com

Coaching: PremierCoaching.com

Join eXp + Libertas: WhyLibertas.com/Harris

Text Tim Direct: 512-758-0206

Opinions are my own and not the views of eXp Realty.