Listing Agents: Stop Treating Today’s Market Like It’s 2021
transcript
show notes
The real estate market isn’t broken. Agents have simply forgotten what normal looks like.
Pricing matters again. Negotiation matters again. Seller communication matters again. And agents who know how to actually manage a transaction have a major advantage.
In this episode, Tim and Julie Harris break down five realities buyers, sellers, and real estate agents need to understand about today’s market. Sellers receiving offers are averaging around two rather than the bidding-war numbers many became accustomed to, buyers are keeping inspection contingencies more often, and the majority of contracts discussed are still making it to closing.
You’ll learn why overpricing a listing can destroy its strongest marketing window, how to handle sellers who insist on testing a higher price, why agents should counter low offers instead of killing deals emotionally, how renewed buyer leverage changes inspection and concession negotiations, and why proactive seller communication matters even more when days on market increase.
You’ll also hear why this should be viewed as a skills market rather than a distressed market. When homes no longer sell automatically, professional pricing, lead generation, negotiation, communication, and transaction management become more valuable. For serious agents, that creates opportunity.
Free training: HarrisRealEstateDaily.com
Coaching: PremierCoaching.com
Join eXp + Libertas: WhyLibertas.com/Harris
Text Tim Direct: 512-758-0206
Opinions are my own and not the views of eXp Realty.