Why Real Food Brands Are Hard to Build — ft. Rawia Abdel Samad

In this episode of RAW, host Alison Hite (Thacker) from TheCheekyClean sits down with Rawia Abdel Samad — founder of Beituti, a modern Lebanese pantry brand bringing bold, clean-label Middle Eastern flavors into everyday cooking. Rawia shares her journey from growing up in Lebanon, where food was seasonal and deeply tied to family, to leaving a corporate consulting career and building a food company as a mom of three — one with no seed oils, no added sugars, and no shortcuts. They unpack the honest reality of what it takes to build a mission-driven food brand, why clean ingredients are structurally harder to work with, and what it means to carry your culture on a product label during conflict back home. This conversation is about food — and so much more than food. 🔗 Shop Beituti: https://eatbeituti.com 💰Code FIRSTBITE20 for 20% off your first order Follow Beituti: https://instagram.com/eatbeituti Follow TheCheekyClean: https://instagram.com/thecheekyclean Shop TheCheekyClean Collagen: ConsciousCart.com ───────────────────────────── Show Notes + Other RAW Resources: This Week’s Episode: https://www.thecheekyclean.com/podcast/episodes/clean-label-food-brand-eat-beituti-rawia-abdel-samad All Episodes: https://www.thecheekyclean.com/podcast