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Ranchonomics

Ben Habig — 45 Goats, a Rented Duplex, and a Business Nobody Else Was Building [Ranchonomics Stories Ep 4]

July 2 · 46 min · 39.1 MBBonus
0:00-46:32

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In this episode of Ranchonomics Stories, John Haskell sits down with Ben Habig to share the unconventional path that led him from a rented duplex and a small herd of goats to building a prescribed grazing business in Montana. Along the way, Ben navigated multiple pivots, including growing and selling a goat enterprise, moving more than 1,500 miles across the country, working as an employee to gain experience and create new opportunities, and ultimately launching a business focused on helping landowners manage invasive weeds through targeted grazing.

The conversation explores the realities of entrepreneurship, including risk, uncertainty, relocation, and the constant need to adapt while building a business nobody else was building. Ben reflects on lessons learned from entering unfamiliar environments, building new relationships, finding opportunities where others saw obstacles, and creating a scalable business model from the ground up. More than anything, this episode is a story about persistence, flexibility, and being willing to evolve your vision while staying committed to the larger goal.

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In this episode, we cover:

  • How Ben went from 45 goats and a rented duplex to building a prescribed grazing business
  • Why selling a successful goat operation created new opportunities instead of ending the journey
  • The challenges and rewards of moving 1,500 miles to pursue a new vision
  • How prescribed grazing became the foundation for a scalable business model
  • Lessons learned from adapting to a completely different climate, landscape, and production environment
  • Why relationships, mentors, and professional networks accelerate opportunity
  • How Ben and his wife Lauren have navigated entrepreneurship as partners with complementary strengths

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