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Ranchonomics

71. Making Smarter Selling Decisions with Wally Olson

Nov 11, 2025 · 26 min · Episode 71 · 22.0 MB
0:00-26:10

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When should you sell your cattle, and how do you know if it’s the right move? In this episode, host John Haskell sits down with Wally Olson, longtime rancher and sell/buy marketer, to dig into the mechanics and mindset behind selling cattle well.

From recognizing when your cattle are overvalued to choosing between selling in the country, through the sale barn, or on a video auction, Wally breaks down the numbers and the “why” to make smarter selling decisions. John and Wally also unpack real-world factors like shrink, commissions, and freight costs, as well as how to use tools like scales, slides, and contracts to protect your margins.

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In this episode, we cover:

  • How to identify overvalued and undervalued cattle in your herd
  • The hidden costs of different selling options (and how to manage them)
  • Why relationships with sale barn managers and buyers matter
  • Practical strategies for building confidence in pricing and marketing decisions

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