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Ranchonomics · Tuesday · 24 min

110. Know Your Worth: The Business Value of a Rancher's Time | Amos Troester

Your time is one of the most valuable assets in your business, but are you actually treating it that way? In this episode, John Haskell and Amos Troester explore how ranchers can increase their profitability by understanding the opportunity cost of their time, focusing on high-value work, and putting the right people in the right roles. From buying and selling cattle to planning ahead and learning from others' experience, Amos shares how knowing your worth and better time management can create significant value without simply working more hours. The conversation digs into the real economics of delegation, employee strengths, and focus. Amos and John discuss how to calculate what your time is worth, why paying someone else to handle a lower-value task can actually make you money, and how clear roles, trust, and planning allow everyone on the team to work where they create the most value. They also explore how continually improving your skills can increase the value of your time as your business evolves. Make sure to hit subscribe/follow so you never miss an episode! In this episode, we cover: Why time is one of the most valuable assets in your ranching business How learning from other people's experience can help you avoid costly mistakes Why planning ahead can help you save time and avoid unnecessary work How to calculate the opportunity cost of your time and identify your highest-value work Why putting the right people in the right roles can dramatically increase efficiency How trust and clear responsibilities help ranch teams stay focused and productive Why continually increasing your skills and value is essential to long-term business growth Connect with Amos: Follow on Facebook Check out his website Send an email at TBarACattle@gmail.com Connect with Ranch Right: Subscribe on YouTube Follow on Instagram @ranchrightllc Follow on Facebook Check out the website Check out all of our past webinars here Resources & Links: Buy Back Your Time by Dan Martell Slack Book a Free Discovery Call to Learn More Ranching for Profit Ranching.FYI Wally Olson, Olson Ranch LLC Mentioned in this episode: We work with producers on cash flow, risk management, and long-term financial strategy so the business stays resilient—no matter the market. If you want to see whether that’s the right fit for your operation, click below to book a free call. Book a free discovery call

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Your time is one of the most valuable assets in your business, but are you actually treating it that way? In this episode, John Haskell and Amos Troester explore how ranchers can increase their profitability by understanding the opportunity cost of their time, focusing on high-value work, and putting the right people in the right roles. From buying and selling cattle to planning ahead and learning from others' experience, Amos shares how knowing your worth and better time management can create significant value without simply working more hours.

The conversation digs into the real economics of delegation, employee strengths, and focus. Amos and John discuss how to calculate what your time is worth, why paying someone else to handle a lower-value task can actually make you money, and how clear roles, trust, and planning allow everyone on the team to work where they create the most value. They also explore how continually improving your skills can increase the value of your time as your business evolves.

Make sure to hit subscribe/follow so you never miss an episode!

In this episode, we cover:

  • Why time is one of the most valuable assets in your ranching business
  • How learning from other people's experience can help you avoid costly mistakes
  • Why planning ahead can help you save time and avoid unnecessary work
  • How to calculate the opportunity cost of your time and identify your highest-value work
  • Why putting the right people in the right roles can dramatically increase efficiency
  • How trust and clear responsibilities help ranch teams stay focused and productive
  • Why continually increasing your skills and value is essential to long-term business growth

Connect with Amos:


Connect with Ranch Right:


Resources & Links:


Mentioned in this episode:

We work with producers on cash flow, risk management, and long-term financial strategy so the business stays resilient—no matter the market. If you want to see whether that’s the right fit for your operation, click below to book a free call.

Book a free discovery call

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