Showing Up Effectively and Authentically on YouTube
transcript
show notes
In this episode, Lauren is joined by Lulu’s Education & Community Manager and YouTube expert, Chelsea Bennett! We sit down for a deep dive conversation about using YouTube to connect with your audience and support your brand, talking through ideas like:
▶️ Why and how we approach YouTube as its own channel
▶️ Using video to set audience expectations and build trust
▶️ Recognizing the long-term value of video content
And of course, how to stay authentic while still being strategic! Listen now to learn more, or experience the video episode as the internet intended: on YouTube!
Dive Deeper
💡 Listen to These Episodes
- Ep #66 | How Authors Can Use Long-Form Video to Build Their Brand
- Ep #86 | Maximizing Your First Impression in the Attention Economy
- Ep #119 | Marketing Your Book to Humans by Optimizing for Robots
💡 Explore These Resources
- Blog | YouTube For Authors
- YouTube | Lulu University
💡 Enjoy These Recommendations
- Defunctland
- James Blackwood - Raccoon Whisperer
- LaShonda Brown
- Russell Nohelty
- The War of Art by Steven Pressfield
💀 Can’t wait for our next episode? Check out our Resources page for links to our blog, our YouTube channel, and more.
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