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Publish & Prosper · Yesterday · 58 min

Measuring Your Publishing ROI

In this episode, Matt & Lauren attempt to calculate the complete, all-in investment required to publish a book. Or at least, they encourage you to do that math yourself. We break down different expenses to consider when measuring your return on investment, including: 📖 Book Production Costs 🧲 Marketing & Promotional Costs ⚙️ Operational Costs Understanding your business expenses and profits is essential! Tune in now, or watch the episode on YouTube. Dive Deeper 💡 Listen to These Episodes Ep #47 | Metrics That Matter: A Guide for Authors & Creators Ep #54 | Can Books Add Value to Your Business (Beyond Just Revenue)? Ep #129 | The Real Cost Behind Selling Books Direct 💀 Can’t wait for our next episode? Check out our Resources page for links to our blog, our YouTube channel, and more. 💀 Find us on Facebook, Instagram, and LinkedIn at luludotcom! 💀 Email us at podcast@lulu.com 💀 Sign up for our mailing list.

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In this episode, Matt & Lauren attempt to calculate the complete, all-in investment required to publish a book. Or at least, they encourage you to do that math yourself. We break down different expenses to consider when measuring your return on investment, including: 

📖 Book Production Costs

🧲 Marketing & Promotional Costs

⚙️ Operational Costs

Understanding your business expenses and profits is essential! Tune in now, or watch the episode on YouTube. 


Dive Deeper


💡 Listen to These Episodes


💀 Can’t wait for our next episode? Check out our Resources page for links to our blog, our YouTube channel, and more.
💀 Find us on Facebook, Instagram, and LinkedIn at luludotcom!
💀 Email us at podcast@lulu.com
💀 Sign up for our mailing list.


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