Making Your Books Accessible to Every Reader

In this episode, Lauren and guest host Paul, Lulu’s Sr. Marketing Manager, examine an often overlooked element of indie publishing: making your book accessible to all potential readers. Accessibility isn’t just a performative buzzword; it’s a smart strategy to help you reach new readers, connect with existing fans, increase your discoverability, and future-proof your content. Listen, watch, or read along with the episode transcript (accessibility!) to learn more about: 💡 Why accessibility matters to authors 💰 Why accessibility matters to readers 📚 Multi-format publishing, from ebooks and audiobooks to large print editions and dyslexia-friendly fonts 📝 How supplemental content can help support readers Dive Deeper 💡 Explore These Resources Pew Research Center | Americans still opt for print books over digital or audio versions Dyslexie Font Everyone Can Be a Reader Case Study on Justin Moore 💡 Listen to These Episodes Ep #90 | How to Get Your Book Into Libraries Ep #94 | Crafting a Content Strategy That Actually Works Ep #120 | Print Books Still Aren’t Dead 💡 Read These Blog Posts The European Accessibility Act and Your Ebooks Which Font Should I Use for My Book? Sound Bites From This Episode 🎙️ [4:00] “One of the best ways for any content creator of any format, books, video, podcasts, anything, to earn an audience is to find their niche. And when you get into your niche, you don't want to then exclude a portion of those people.” 🎙️ [26:56] “It's different between I've written a book to have written a book, versus I've written a book to share information. And if your goal is the latter, which it really, really should be, you got to make it available and accessible in the ways that people want it and actively absorb it.” 🎙️ [36:35] “The point of all of this, the TL;DR of this entire episode, is whatever it takes to get as many books into the hands of as many people as possible.” 💀 Can’t wait for our next episode? Check out our Resources page for links to our blog, our YouTube channel, and more. 💀 Find us on Facebook, Instagram, and LinkedIn at luludotcom! 💀 Email us at podcast@lulu.com 💀 Sign up for our mailing list.