Building Excitement Before Your Book Launch

In this episode, Matt & Lauren invite listeners to ride the pre-launch marketing roller coaster. We debate the different stages of building, leveraging, and maintaining excitement for an upcoming book or product, and share ideas for: 🎢 Building anticipation before the launch announcement 🎢 Maintaining momentum between announcement and launch 🎢 Spreading that excitement to new audiences Listen wherever you get your podcasts, or watch the video episode on YouTube! Dive Deeper 💡 Listen to These Episodes Ep #57 | How to Use a Preorder Campaign to Boost Your Book Launch Ep #85 | Maintaining Momentum After Your Book Launch Ep #118 | How to Get Your Readers to Sell Your Book for You 💡 Explore These Resources Check Out Lauren Asher’s Instagram Countdown Lulu Blog | How to Plan & Promote Your Book Pre-Launch Lulu University | How to Launch Your Book in 4 Steps 💀 Can’t wait for our next episode? Check out our Resources page for links to our blog, our YouTube channel, and more. 💀 Find us on Facebook, Instagram, and LinkedIn at luludotcom! 💀 Email us at podcast@lulu.com 💀 Sign up for our mailing list.