What happened to the SunSmart generation?

“No hat, no play” has become synonymous with Australian childhoods. We’re very aware of the risk of sun damage – and were one of the first countries to ban sunbeds – so why is suntanning suddenly having a resurgence in popularity? Dr Anna Nicholson and Emma Glassenbury explain how social norms shape attitudes towards tanning and sun safety. Drawing on research with young Australians, they discuss social media, influencers, changing beauty trends and the challenges of public health messaging in a digital world. See omnystudio.com/listener for privacy information.