Ep 263: Using Psychology in Your Work: Part 2 of My Interview with Richard Millington

How do you "apply a little psychology" to tough jobs like building an online community and to creating a product that people will want to use frequently? In part 2 of my interview with author and Feverbee founder Richard Millington we talk about two key theories from psychology: self-determination theory and Robert Cialdini's persuasion techniques.  I think you'll find these real world examples very practical.