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Product Marketing Life · Nov 14, 2025 · 28 min

Why your campaigns should never stop, with Sedall Asante, Aptos Labs

How do you market in a world that never stops? Sedall Asante, Product Marketing Director at Aptos Labs, shares his journey from JP Morgan to crypto, the power of evergreen campaigns, and why taking calculated risks early can skyrocket your marketing career.

0:00-28:43

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How do you market in a world that never stops? Sedall Asante, Product Marketing Director at Aptos Labs, shares his journey from JP Morgan to crypto, the power of evergreen campaigns, and why taking calculated risks early can skyrocket your marketing career.