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Product Marketing Life · June 25 · 42 min

Product marketing is messy (but that’s the fun part), with Wendy Werblin, ScriptPro

What happens when you’re hired as the first product marketer in a 30‑year‑old, engineering-led company? In this episode, Wendy Werblin, Director of Product Management, Product Marketing, and Strategy at ScriptPro, breaks down how she: Turned “we need more features” into “we need product–market fit” Ran cross-functional persona and journey workshops instead of going solo Built an 18‑month delivery roadmap that finally gave engineers the why If you’re a founding PMM, or sit between product, sales, and marketing, this one’s basically your field guide.

0:00-42:51
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What happens when you’re hired as the first product marketer in a 30‑year‑old, engineering-led company?

In this episode, Wendy Werblin, Director of Product Management, Product Marketing, and Strategy at ScriptPro, breaks down how she:

  • Turned “we need more features” into “we need product–market fit”
  • Ran cross-functional persona and journey workshops instead of going solo
  • Built an 18‑month delivery roadmap that finally gave engineers the why

If you’re a founding PMM, or sit between product, sales, and marketing, this one’s basically your field guide.

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