Managing up, out, and across with Mike McGee, Vantaca

Mike McGee, Director of Product Marketing at Vantaca, joins the show to share his journey from retail sales to leading marketing teams – including a pivotal stop in customer success at Buildium, where he developed deep expertise managing large clients in the community association management space. Mike unpacks what product marketing really means: a uniquely cross-functional role that sits at the intersection of product, customer, and partner marketing. He opens up about the shift from individual contributor to team leader, what he looks for when building a team, and why so many organizations still misunderstand what product marketers actually do.