Everything changes: M&A lessons from a PMM leader, with Nupur Bhade Vilas

In this episode, Nupur Bhade Vilas, Head of PMM at Kustomer, shares how she transitioned from engineering to product marketing, using organization, detailed notes, and AI tools to drive success. She reflects on leading marketing through major transitions – like Twilio’s SendGrid acquisition and Kustomer’s rebrand – highlighting the importance of trust, clear communication, and team alignment during change. Nupur also offers advice for PMMs navigating mergers: seek clarity, use AI as a thought partner, and advocate for your growth.