GoRuck's Founders on Why Community Makes You Future-Proof

Jason and Emily McCarthy built GoRuck into the leading name in rucking. But when rising costs forced them to raise prices, that community became more than a marketing asset. It became the reason the moment didn't turn into a crisis. Jason and Emily explain why with a loyal community being upfront with bad news is always the smarter play. Learn more about your ad choices. Visit megaphone.fm/adchoices