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Private View(s) · Nov 7, 2024 · 44 min

23 - Otherway: bite-size branding

Jono Holt, founder of creative agency Otherway, discusses whether anyone still loves the 60-second ad format, and how short-form can be a shortcut for brands that want to get to the heart of culture.

0:00-44:15

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Jono Holt, founder of creative agency Otherway, discusses whether anyone still loves the 60-second ad format, and how short-form can be a shortcut for brands that want to get to the heart of culture.