Pretty Busy

Building a Brand 101: A Step-by-Step Approach

Aug 13, 2025 · 21 min
0:00-21:48

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This week, Aimee takes the mic solo for the very first time.

In this special episode, she walks you through her personal 9-step framework for building a successful brand- from finding your purpose to standing out in a crowded market. Whether you're just starting out or looking to level up, this episode is packed with actionable insights.

So, if you're a true Muse, an aspiring brand founder or simply fashion-obsessed (we totally get it), consider this your front-row seat to the world of Odd Muse. We'd love to hear your thoughts for future episodes, join us on TikTok ⁠⁠⁠⁠@podmuse⁠⁠⁠⁠ Instagram ⁠⁠⁠⁠@oddmuselondon⁠⁠⁠⁠ for any PodMuse questions.

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