Pre-Loved Podcast with Emily Stochl

Emily Stochl

Pre-Loved Podcast is a weekly interview show about rad vintage style with guests you'll want to go thrifting with! Emily Stochl - @emilymstochl - is the show's creator and host.

Each episode is about second-hand fashion. We come at the subject from all sides. We discuss style, running a fashion business, the global second-hand industry, sustainability, and -- of course! -- the incredible stories behind our best vintage pieces, and why we choose second-hand first.

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324 episodes
Updated July 2

Episodes324

Newest first

S10 Ep17 ISLE of MONDAY: co-founders of the first rental platform for luxury archival fashion, Gabriella Carota and Janelle Gray - on redefining how women access designer clothing.
Today we're chatting with Gabriella and Janelle — the co-founders of Isle of Monday, the first on-demand rental platform for women's luxury vintage archival clothing. Gabriella is the sourcing powerhouse behind the brand, while Janelle leads marketing and growth — and I'm so excited for you to hear how two friends turned a shared love of vintage into a platform that's redefining how women access designer archival fashion. Gabriella's path to vintage started young — she's been collecting and reselling, all while working as a model from age 16, which put her in close contact with stylists and sparked her obsession with archival pieces. Janelle came at vintage from a different angle entirely, falling in love with vintage furniture and interior design. The two met at a pop-up at Canal Street Market, where Janelle spotted Gabriella's collection and the rest was history! After running future pop-ups together and getting certain requests from their customers over and over, they saw the gap rental could fill. They officially became business partners in January 2024, building out a rental platform with bespoke logistics, cleaning, and a proprietary pricing model built specifically for one-of-one archival pieces. Isle of Monday launched into beta on December 1st of 2025 and officially opened to the public on May 18th — and the growth since has been staggering, from under 2,000 followers pre-launch to nearly 50,000 today, with pieces recently worn by Keke Palmer, Doechii, and Ashley Graham, among others. On today's episode, we get into all of it — their now-famous Roberto Cavalli dress that went viral on TikTok before they'd even launched, what it's really like fundraising as two female founders in the still-misunderstood fashion tech industry, and why they believe archival vintage is becoming an investment-grade asset class in its own right. Let's dive right in! DISCUSSED IN THE EPISODE: [4:38] Gabriella's path to vintage started young — she's been collecting and reselling, all while working as a model from age 16 [6:13] Janelle came to vintage from a love for vintage furniture and interior design. [12:02] They met at a vintage pop-up and became fast friends and collaborators. [14:26] Why they decided to innovate in rental instead of resale. [19:46] Building a proprietary pricing tool for archival, one-of-one vintage rentals [22:50] How they think about sourcing "rentable" pieces as opposed to resale inventory. [34:16] Fundraising as two female founders in the fashion tech industry [39:40] Archival vintage becoming an investment-grade asset class in its own right. [41:34] Gabriella and Janelle's own personal vintage collections and style EPISODE MENTIONS: Isle of Monday @isleofmonday Janelle's 2003 Roberto Cavalli gown Ashanti in Roberto Cavalli S/S 2003 at the American Music Awards Doechii wearing Isle of Monday Keke Palmer wearing Isle of Monday The Bluemarine dress from Uptown Girls Sabrina Carpenter S/S 2003 Ralph Lauren dress Blummier Gone Archive 3 Sisters Seacret Vintage LET'S CONNECT: 📸Instagram: @emilymstochl 🐦Threads: @emilymstochl 🎥TikTok: @emilymstochl 📧 Substack: https://prelovedpod.substack.com/ 🎧Patreon: https://www.patreon.com/prelovedpod SPECIAL THANKS: A special thanks goes out to my Patron Insiders – your support makes Pre-Loved Podcast possible! Patty Weber Kathy Brand Lisa of Queenie & Pearl Lydia Welp Michael A. Megan Morris Jennifer Alana Rivero Jerrica Yasumura Amanda Hale
July 2 · 50 min
How to Market Your Vintage Brand Without Burning Out This Summer
Pre-Loved is back with the second installment of the Resale Report, our monthly segment dedicated to the business of vintage and secondhand — made specifically for the small shop owners, solo sellers, and independent dealers. Joining me again is Sloane Middleton-Mann, founder of Business of Vintage, the world's only marketing agency specialized for vintage sellers. Sloane brings a rare combination of industry experience and formal business school training — she went back to get her MBA specifically to translate retail and marketing best practices to the one-of-a-kind space of secondhand, and has been helping vintage sellers build smarter businesses ever since. We start with a debrief on Vintage Store Day, which we covered in our first Resale Report — including the press wins, the local crawls, and the shop owner whose entrepreneurial story landed a full profile in her local paper. Then we get into the real topic of the day: summer social media strategy. It's flea market and outdoor pop-up season, which means dealers are busier and more exhausted than ever, even as the season hands them some of the richest content of the year. We talk about how to turn that contradiction into your advantage — a repeatable "minimum viable content strategy," what to actually capture at a market without losing your mind, what happens to your account if you go quiet for a real vacation, and how to turn a sourcing trip into a sold-out drop. Whether you're trying to survive your busiest selling season or just trying to build a more sustainable relationship with your phone, this one's for you. Let's talk shop! DISCUSSED IN THE EPISODE: [01:24] A debrief on Vintage Store Day — what happened when shops used the press and social templates from our Vintage Store Day webinar. [05:00] Setting the scene for summer: pop-up season is the most content-rich time of year, and also the most exhausting [06:22] Is the "summer slowdown" a self-fulfilling prophecy? Here's a reframe to consider from Holy Thrift. [09:06] The "minimum viable content strategy": ditching perfectionism for three repeatable post types [17:37] What actually happens to your account when you take a real break (it's less scary than you think) [21:28] How much of yourself to share in personal content [23:47] A hands-full strategy for capturing content at markets [28:01] Turning a one-time market shopper into a regular customer [31:42] The latest content trend Sloane's watching [34:08] Storyboarding a sourcing trip like a movie — more on this in our Pre-Loved episode with handbag seller Fashionica on her Japan sourcing trip [37:25] Pre-Loved's second annual Secondhand Sellers Income Survey — and what we'll dig into next time LET'S CONNECT: 📸Instagram: @emilymstochl 🐦Threads: @emilymstochl 🎥TikTok: @emilymstochl 📧 Substack: https://prelovedpod.substack.com/ 🎧Patreon: https://www.patreon.com/prelovedpod
June 22 · 40 min
S10 Ep16 NY Archive: Gianna Corvino, vintage shoe specialist and founder of The NY Archive Collective - from playing dress-up in mom's closet to opening a vintage collective in Chelsea.
Today we're chatting with Gianna Corvino — the founder of The New York Archive, which has just opened The New York Archive Collective, a brand-new flagship vintage collective in the heart of Chelsea. Gianna is a vintage shoe specialist turned store owner, and I'm so excited for you to hear how she went from playing dress-up in her mom's closet to curating 15 vintage vendors – across the range of the fashion dress up closet – under one roof. Gianna grew up in New York City, completely enamored with her mother's shoe collection — pink, sparkly heels that felt like the coolest thing in the world to a little girl. That early love of nostalgia, accessories, and on-screen icons from movies like 13 Going on 30 and The Devil Wears Prada eventually became the foundation for The New York Archive, which Gianna started as a portfolio project while applying to fashion school. Amidst starting the archive, though, her story took a wild turn — after a startup equity deal fell through she felt the push to go all-in on vintage. She landed her first Manhattan Vintage Show spot, started sourcing pieces for celebrity stylists and television shows, and built a devoted online community through sharing radically transparent "building in public" content on social media. Just one week ago, Gianna opened the doors to The New York Archive Collective — a brick-and-mortar space she built out with her building's handyman, Angel and with help from his son, almost entirely through DIY, donations, and Facebook Marketplace finds. On today's episode, we get into all of it — why the vintage shoe niche was a space nobody else was filling, the holy grail hunting and sourcing stories – including for pieces worn on the recent Love Story show about Carolyn Besette Kennedy, and what it's like to watch your wildest dream become a physical space you can actually stand in. Let's dive right in! DISCUSSED IN THE EPISODE: [4:46] Gianna grew up in New York City, completely enamored with her mother's shoe collection. [10:11] Why she talked herself out of fashion and into business school instead [15:43] A DM that changed everything [18:01] Starting NY Archive as a portfolio project while applying to fashion school. [23:11] Landing her first Manhattan Vintage Show spot — and nearly selling out her inventory [26:14] Working on stylist pulls for the recent Love Story show about Carolyn Besette Kennedy. [32:47] Choosing to specialize in vintage shoes when no one else was. [33:26] Her love of Manolo Blahnik — and wanting to democratize luxury through vintage [35:46] "Building in public" by sharing content on social media about her founder journey [39:17] Making the leap from apartment showroom to brick-and-mortar [46:22] Designing The New York Archive Collective on a DIY budget [51:52] Her personal vintage collection — the pieces she keeps and why [53:57] Holy grail hunting and tracking down signed Manolos EPISODE MENTIONS: The NY Archive @thenyarchive NY Archive on TikTok Phoebe Gates Manhattan Vintage Show Chloe Felopolus The Millennial Decorator Vintage of Saints LET'S CONNECT: 📸Instagram: @emilymstochl 🐦Threads: @emilymstochl 🎥TikTok: @emilymstochl 📧 Substack: https://prelovedpod.substack.com/ 🎧Patreon: https://www.patreon.com/prelovedpod SPECIAL THANKS: A special thanks goes out to my Patron Insiders – your support makes Pre-Loved Podcast possible! Patty Weber Kathy Brand Lisa of Queenie & Pearl Lydia Welp Michael A. Megan Morris Jennifer Alana Rivero Jerrica Yasumura Amanda Hale
June 15 · 59 min
S10 Ep15 MEOW VINTAGE: Kathleen Schaaf, the "Big Kitty" of Meow Vintage, located in Long Beach since 1986 - on crisscrossing the country hunting deadstock and doing vintage her way.
Today we're chatting with Kathleen Schaaf — the owner of Meow Vintage, located right in the heart of Retro Row in Long Beach, California. Kathleen is a vintage legend, someone who has been doing it for a long time, and doing it her way, and I'm so excited for you to hear her stories from four decades in the business. Kathleen grew up thrifting with her mom, raiding her aunt's hand-me-downs in elementary school, and haunting the cheap, treasure-packed shops of downtown Long Beach before anyone was calling it a "vintage scene". She opened Meow Vintage in 1986 — nearly forty years ago — and has been a fixture of vintage ever since. But Kathleen's story goes so much deeper. She's a dead stock hunter — crisscrossing the country before the internet even existed, cold-calling merchants and slipping into back rooms and dusty attics from New Mexico to Massachusetts, building relationships with dealers and shop owners that have now spanned three generations. And along the way, she built a parallel career outfitting film and television — from Roseanne and Seinfeld all the way to Stranger Things. On today's episode, we get into all of it, plus what forty years in the business has taught her about people, quality, and the difference between loving vintage and just selling it. All that and more! Let's dive right in! DISCUSSED IN THE EPISODE: [5:05] Kathleen grew up thrifting and accumulated a lot of great vintage. [6:22] The "aha" moment where Kathleen realized she could be a vintage dealer — buying an entire rack of deadstock 60s pointy flats [9:51] She quickly became a deadstock hunter, criss-crossing the country looking for "new old" stock. [13:36] Opening Meow Vintage in 1986 on Retro Row in Long Beach, [16:06] Crisscrossing the country before the internet even existed, digging for deadstock. [20:36] What the vintage landscape looked like when she opened [26:52] She built a parallel career outfitting film and television [36:26] How the vintage industry has changed over the years [43:41] Reflections on Brimfield — what's changed, what hasn't, and the chaos that's part of it. EPISODE MENTIONS: Meow Vintage @meowvintagelb Larry from Hellers Cafe Amy Parris Pickwick Vintage Rin Tanaka's books Liz Baca Shirley Kurata LET'S CONNECT: 📸Instagram: @emilymstochl 🐦Threads: @emilymstochl 🎥TikTok: @emilymstochl 📧 Substack: https://prelovedpod.substack.com/ 🎧Patreon: https://www.patreon.com/prelovedpod SPECIAL THANKS: A special thanks goes out to my Patron Insiders – your support makes Pre-Loved Podcast possible! Patty Weber Kathy Brand Lisa of Queenie & Pearl Lydia Welp Michael A. Megan Morris Jennifer Alana Rivero Jerrica Yasumura Amanda Hale
June 8 · 54 min
S10 Ep14 LADIES OF THE LOON: Lexis Zenobia is a dealer specializing in vintage mohair – on cinematic storytelling for this one-of-a-kind archival collection found at a mansion in the woods.
Today we're chatting with Lexis Zenobia , a full-time artist and vintage dealer, the owner of Ladies of the Loon — which is doing something really unique – this is a vintage brand that has taken a truly singular path in the resale world, one paved entirely in vintage mohair. A little background, Lexis grew up in Wisconsin, and came of age in Milwaukee's vintage scene. She launched a fashion photography business at 18, and spent several years on the road in an RV, selling vintage out of the back and collecting pieces across the American West. But it wasn't until she became the steward of a one-of-a-kind vintage mohair collection that everything changed for Lexis. Today, you're going to hear the story of a find beyond her wildest dreams: thousands of vintage and hand-knit mohair pieces, spanning from the 1920s onward, capes, gowns, skirts, sweaters — including a collection of nearly 200 hand-knit Italian cardigans from the 1950s and 60s. This is a collection so significant, it should be shown in a gallery. On today's episode, we get into all of it: how a sleepless night and a full moon set this whole thing in motion, why Lexi made the bold decision to sell off her entire existing inventory and go all in on mohair, what makes this textile so special to photograph and to wear, and the pieces — that sold in minutes which she still thinks about. All that and more! Let's dive right in! DISCUSSED IN THE EPISODE: [5:16] Early memories of Lexis vintage shopping with her mom, including an antique store in a rural barn. [7:50] Her career in vintage actually started with fashion photography. [11:04] She originally became a vintage dealer because she needed to do a big closet cleanout, and it accidentally launched a decade-long career. [14:31] How COVID reshaped the business [18:16] How she became the steward of a one-of-a-kind vintage mohair collection, spanning from the 1920s onward. [26:35] Why vintage mohair is a special textile, nicknamed "the diamond fiber" [29:39] The Italian handknit mohair cardigans [31:08] On the decision to wholesale her existing collection and focus singularly on vintage mohair. [37:44] Her dream to show the mohair collection in a gallery [41:05] How to care for vintage mohair [47:18] The two mohair pieces that sold in minutes and that she still thinks about [52:46] On her personal style and memorable pieces EPISODE MENTIONS: Ladies of the Loon Midwest Vintage Flea SUDESTADA Gallery "Wool Skirts," an exhibition of one woman's 40-year thrift-store collection, reveals a rich tapestry of clothing manufacturing and feminist history. – The New York Times The Black Web dress Bleu Boy Vintage Thank You Vintage LET'S CONNECT: 📸Instagram: @emilymstochl 🐦Threads: @emilymstochl 🎥TikTok: @emilymstochl 📧 Substack: https://prelovedpod.substack.com/ 🎧Patreon: https://www.patreon.com/prelovedpod SPECIAL THANKS: A special thanks goes out to my Patron Insiders – your support makes Pre-Loved Podcast possible! Patty Weber Kathy Brand Lisa of Queenie & Pearl Lydia Welp Michael A. Megan Morris Jennifer Alana Rivero Jerrica Yasumura Amanda Hale
June 1 · 1 hr 2 min
S10 Ep13 CHRISTIE'S: Rachel Koffsky Parker, International Head of Handbags and Accessories – on building the auction house's luxury handbag category and what drives value at auctions.
Today we're chatting with Rachel Koffsky Parker, Senior Vice President and International Head of Department for Handbags and Accessories at Christie's auction house — one of the most recognized voices in the global luxury handbag market and, an auctioneer herself, having taken handbag sales in New York, London, Geneva, and Hong Kong. After internships at the Met and the Walters Art Museum in Baltimore, Rachel found her way to Christie's in 2014, just as handbags were becoming a formalized auctionhouse category. Since, she has helped build the handbag category from the ground up, growing into what is now one of the most strategically important departments in the house — responsible for bringing in 12% of all new Christie's clients and selling in excess of forty million dollars in handbags worldwide last year alone. Over the last decade plus, she's brought the first single-owner handbag collections to market in both Milan and Paris, set world auction records for Hermès, Chanel, Louis Vuitton, and Gucci, and helped transform the way an entire generation of collectors thinks about handbags — not just as accessories, but as objects with history, rarity, provenance, and serious investment value. On today's episode, we get into all of it: how she built her expertise by cataloging up to a hundred bags a week, what actually drives value at auction, the record-breaking lots that still give her chills, and why a little wear and patina has gone from a liability to a badge of honor in the eyes of today's collectors. All that and more! Let's dive right in! DISCUSSED IN THE EPISODE: [4:00] Rachel grew up obsessed with Lucky Magazine, loving all things fashion and handbags. [6:35] How her love of luxury handbags led to a career in the auction house. [9:16] The first Christie's auction to include handbags was in 1978, but it wasn't until 2014 that handbags became a formalized category at the house. [10:25] Handbags now bring in 12% of all new Christie's clients, making it one of the most strategically important departments in the house. [12:20] Christie's customers began to understand handbags as an asset class. [18:06] What drives pre-sale estimates, and what provenance means in the auction world [23:55] Christie's world-record handbag auctions [31:43] Current trends on the secondary luxury market [36:17] The upcoming Christie's luxury week sale with over 250 lots [38:10] What goes into producing an auction [40:32] Rachel's Holy Grail lot [42:22] The personal pieces Rachel will never part with EPISODE MENTIONS: Christie's @christiesinc @christieshandbags Yayoi Kusama x Louis Vuitton pumpkin bag Hermès Kelly Doll Upcoming Handbag auction: 28 May to 11 June. LET'S CONNECT: 📸Instagram: @emilymstochl 🐦Threads: @emilymstochl 🎥TikTok: @emilymstochl 📧 Substack: https://prelovedpod.substack.com/ 🎧Patreon: https://www.patreon.com/prelovedpod SPECIAL THANKS: A special thanks goes out to my Patron Insiders – your support makes Pre-Loved Podcast possible! Patty Weber Kathy Brand Lisa of Queenie & Pearl Lydia Welp Michael A. Megan Morris Jennifer Alana Rivero Jerrica Yasumura Amanda Hale
May 19 · 45 min
S10 Ep12 BROOKE NAULT: Daisy and Stella Vintage and Twin Cities True Vintage Show – on finding her niche in Victorian and Edwardian through 1930s fashion, and building a destination vintage show.
Today we're chatting with Brooke of Daisy and Stella Vintage — a collector, seller, and curator who has been living and breathing vintage since 1999, and more recently, became the founder of the Twin Cities True Vintage Show. Brooke grew up in Wisconsin, where her mom sold antique dolls, and she spent a lot of time in auction houses and antique malls and the vintage shops on State Street in Madison. By college, she had a name for her future vintage shop picked out — Daisy and Stella, but it would be some time before she dove fully into her lifelong dream. Today, Daisy and Stella is a deeply specialized shop focused on Victorian fashion through the 1930s — the era of leg-of-mutton sleeves, hand-beaded gowns, corset covers, and construction so intricate it would cost thousands to replicate today. Brooke has built a reputation as one of the go-to experts in this niche, sourcing pieces through estate sales, online auctions, and a growing network of collectors and friends who know exactly what she's looking for. In 2023, she took that expertise and turned it into something bigger: the Twin Cities True Vintage Show, a curated, experience-driven vintage event where everything sold on the floor is 50 years old or older, and shoppers dress in vintage – we've covered the incredible street style in Pre-Loved's newsletter this spring! On today's episode, we get into all of it: how she found her niche and why narrowing down was the best thing she ever did for her business, and what it takes to build a vintage show that draws buyers and dealers from the coasts — and internationally — to the Midwest for one-of-a-kind finds. Let's dive right in! DISCUSSED IN THE EPISODE: [4:35] Brooke grew up in Wisconsin, where her mom sold antique dolls, and she spent a lot of time in auction houses, antique malls and vintage shops. [5:23] The vintage landscape of the late 90s and early 2000s [8:58] Starting a vintage shop was a lifelong dream for Brooke – one long in the making. [14:09] Daisy and Stella is a deeply specialized shop focused on Victorian fashion through the 1930s. [17:23] What's most in demand right now from Victorian through 1930s [22:47] Brooke has tried many resale platforms over the years – most recently livestreaming on Whatnot. [25:08] Educating customers about pieces that are extremely old and rare. [28:00] The piece Brooke had in a bin for 10 years before realizing it was a rare, sought-after French label, Boué Soeurs [32:28] Why she started the Twin Cities True Vintage show as a production dedicated to vintage fashion older than 50-years-old. [38:50] The "live mannequin" feature at the Twin Cities True Vintage show [44:00] What draws buyers and dealers from the coasts and internationally to a Midwest show [45:00] The most rare and remarkable pieces on the floor at the April Twin Cities True Vintage Show. [48:49] Brooke's own personal collection and favorite vintage pieces. [56:45] The pieces Brooke has sold that she still thinks about — and her vintage bucket list. EPISODE MENTIONS: Daisy and Stella Vintage @daisyandstellavintage Twin Cities True Vintage Show @twincitiestruevintageshow Pre-Loved's coverage from the Twin Cities True Vintage Show @timelessvixen Timeless Vixen on Pre-Loved Podcast Dressing History video on "survival bias" Candice at Collecting Dust Glamdiggers Vintage Stay Gold Vintage Threadbare Sturbridge Goldstein Museum of Design Cora Violet Walters LET'S CONNECT: 📸Instagram: @emilymstochl 🐦Threads: @emilymstochl 🎥TikTok: @emilymstochl 📧 Substack: https://prelovedpod.substack.com/ 🎧Patreon: https://www.patreon.com/prelovedpod SPECIAL THANKS: A special thanks goes out to my Patron Insiders – your support makes Pre-Loved Podcast possible! Patty Weber Kathy Brand Lisa of Queenie & Pearl Lydia Welp Michael A. Megan Morris Jennifer Alana Rivero Jerrica Yasumura Amanda Hale
May 4 · 1 hr
S10 Ep11 DENIM DUDES: Amy Leverton, denim trend forecaster – on silhouette and trend cycles, and how vintage markets are a leading indicator for forecasters.
Today we're chatting with Amy Leverton, an LA-based denim trend forecaster, and the author of Denim Dudes, and founder of the Denim Dudes consultancy that has become one of the most trusted voices in the global denim industry. Amy grew up in the West Country of England — but once a year, Glastonbury Festival arrived like a city descending on her doorstep, and that collision of music, personal style, and creative energy lit something in her early on. She made her way to London College of Fashion and then Kingston University, where a project on Levi's quietly revealed what she was actually built for . After working as a denim and casualwear designer, she landed at WGSN, the world's largest trend forecasting agency, in 2007. She spent years building out their denim department, traveling to Coachella and Tokyo to photograph street style, chasing cool kids through markets and down city blocks, and connecting the cultural dots that tell brands what's coming before it arrives. She eventually went independent, and Denim Dudes — which began as a street style book published in 2015 — has since grown into a full consultancy with all the major denim clients you can think of: Levi's, Wrangler, Gap, Guess, Old Navy – you name it. Denim Dudes publishes a seasonal forecast subscription sharing where denim — and the broader culture around it — is headed next. On today's episode, we get into all of it: how vintage styles inform her forecasting, why she thinks the entire fashion industry needs to be paying attention to what's happening in the vintage market, the state of silhouette in an anything-goes era, and the vintage pieces she can't stop thinking about! Let's dive right in! DISCUSSED IN THE EPISODE: [3:57] Amy grew up in the West Country of England — but once a year, Glastonbury Festival arrived like a city descending on her doorstep [8:38] She made her way to London College of Fashion and then Kingston University, working as a denim and casualwear designer. [11:11] How Amy developed a specialty in denim. [13:01] In 2007, she landed at WGSN, the world's largest trend forecasting agency, and spent years building out their denim department. [16:43] How a denim trend forecaster studies the trends and looks ahead at what's to come, while looking back at vintage. [22:00] Fashion is cyclical — Amy reflects on watching trends she lived through the first time come back around, and why a good trend forecaster can never be jaded about it. [23:10] How vintage markets are a leading indicator for trend forecasters [28:08] Vintage is becoming the biggest driver of the mainstream fashion industry. [32:01] On denim silhouettes and trend cycles, and the "anything goes" era of denim [41:53] Amy's vintage denim collection. EPISODE MENTIONS: Denim Dudes @denimdudes @denimdudes on TikTok WGSN Trend Forecasting Silver Lake Flea Levi's RED Please and Thank You Store Saleem Ghanchi The Bearded Beagle LET'S CONNECT: 📸Instagram: @emilymstochl 🐦Threads: @emilymstochl 🎥TikTok: @emilymstochl 📧 Substack: https://prelovedpod.substack.com/ 🎧Patreon: https://www.patreon.com/prelovedpod SPECIAL THANKS: A special thanks goes out to my Patron Insiders – your support makes Pre-Loved Podcast possible! Patty Weber Kathy Brand Lisa of Queenie & Pearl Lydia Welp Michael A. Megan Morris Jennifer Alana Rivero Jerrica Yasumura Amanda Hale
April 27 · 55 min
Vintage Store Day is on May 16. Let's Get Foot Traffic for Your Store!
This month on Pre-Loved, we're launching something new: the Resale Report, a monthly special podcast segment dedicated to the business of vintage and secondhand — made specifically for the small shop owners, solo sellers, and independent dealers. Joining me is Sloan Middleton-Mann, founder of Business of Vintage, the world's only marketing agency specialized for vintage sellers. Sloan brings a rare combination of industry experience and formal business school training — she went back to get her MBA specifically to translate retail and marketing best practices to the one-of-a-kind space of secondhand, and has been helping vintage sellers build smarter businesses ever since. In our first conversation, we dig into the momentum behind Vintage Store Day — this year on May 16! — the retail holiday founded by Lost Girls Vintage and Rare Form in Chicago, now in its second year with over 1,100 shops participating. We discuss marketing a special event like this one: how to think about social media in a way that actually makes sense for a small vintage business, and what to do after a great event to turn new foot traffic into loyal regulars. Whether you're planning something for May 16th or just trying to build a more sustainable business around the thing you love, this one's for you. Let's talk shop. DISCUSSED IN THE EPISODE: WEBINAR: Vintage Store Day: Social Media & Press Strategy That Works [6:10] The resale market is growing four times faster than traditional retail — what that means for independent sellers right now [7:35] How social media has made vintage shopping more exciting and more challenging at the same time [10:53] How to make Vintage Store Day a special day, beyond any other Saturday your open your store. [13:13] How to market a special event beyond the flyer [16:55] 46% of resale shoppers now start their secondhand shopping discovery on social media — and what it means for how you think about your content [23:29] Storytelling ideas for Vintage Store Day and other special events [27:15] What to do after the event, and how to turn one great day into lasting momentum [34:13] Why authenticity is what's actually working on social media right now [37:08] How shops can use Vintage Store Day to land local press Thanks for listening to Pre-Loved! You can find me across the internet on Instagram, TikTok, and LinkedIn! 💛 - Emily
April 25 · 38 min
S10 Ep10 FASHIONICA: Nica Che is building a live-streamed pre-loved luxury resale community and business - on sourcing designer handbags, and the art of the weekly drop.
Today, we're chatting with Nica, the founder behind FashioNica — a live-streamed marketplace for curated pre-loved designer handbags, jewelry, and watches that has built one of the most devoted communities in the luxury resale space. Every Thursday at 7 p.m. Pacific, Nica drops a new collection, but the real magic happens in the thirty minutes before that, when she goes live on Instagram to show off what she found that week — it's basically a FaceTime call with a few thousand of your most handbag-obsessed girlfriends to see what Nica found this week. Each drop, her bags routinely sell out in under two minutes. Nica grew up thrifting, scanning the racks at Goodwill and Salvation Army for the trends she'd clock at Forever 21, where she worked after school. She developed a sharp eye early — and, as it turned out, an even sharper instinct for which pieces were worth holding onto. A Nordstrom employee discount and a Chloé backpack were her gateway into designer pieces. After that, there was no going back — though she's never really considered buying new when pre-loved exists. What started as a passion project filmed on an iPhone, with bags laid out all over her apartment, has grown into a full operation with a team, a warehouse, international sourcing trips, and a major pop-up event — FashioNica Fest — that drew hundreds of community members to a studio full of bags she'd personally sourced in Japan. On today's episode, we get into all of it — how Nica sources the pieces that end up in your cart, the art of the Thursday night drop, and why she believes a bag with a little wear is always going to be more interesting than one that's never left the store. Let's dive right in! DISCUSSED IN THE EPISODE: [6:04] Nica got into thrifting at the Goodwill and Salvation Army in high school. [9:45] How she got into designer handbags during her time working at Nordstrom. [12:40] How she landed styling work on celebrity cover shoots by sliding into DMs. [17:10] Why she started creating fashion content on TikTok. [22:31] Investing $15,000 into an early inventory buy. [27:08] Prepping for a weekly bag drop. [34:25] Growing the team behind FashioNica. [34:25] Growing the team behind FashioNica. [37:21] Designer bag sourcing trips in Paris and Japan. [39:15] Planning FashioNica Fest: the first major pop-up, born from a sourcing trip. [44:24] Nica's personal bag collection. [48:47] Watching Jane Birkin's original Birkin sell at auction for $10 million. EPISODE MENTIONS: FashioNica.com @xofashionica FashioNica on TikTok Nica's YouTube Jenn Im - Youtube Aya Kanai @fashionica.shop - "behind the bag drop" secret Instagram LET'S CONNECT: 📸Instagram: @emilymstochl 🐦Threads: @emilymstochl 🎥TikTok: @emilymstochl 📧 Substack: https://prelovedpod.substack.com/ 🎧Patreon: https://www.patreon.com/prelovedpod SPECIAL THANKS: A special thanks goes out to my Patron Insiders – your support makes Pre-Loved Podcast possible! Patty Weber Kathy Brand Lisa of Queenie & Pearl Lydia Welp Michael A. Megan Morris Jennifer Alana Rivero Jerrica Yasumura Amanda Hale
April 20 · 56 min
S10 Ep9 MADDY BRANNON: estate sale enthusiast based in D.C. - on finding and navigating great estate sales, and why pricing is the hottest topic in the room.
Today, we're chatting with Maddy Brannon, a DC-based creator and stand-up comic who has become one of the most trusted and entertaining voices in the estate sale world. Maddy visits somewhere between three and five estate sales a week, and sometimes she even works with local estate sale companies to preview the sale before the doors open. Then she puts out a weekly roundup telling her followers exactly which sales are worth getting out of bed for. If you've ever walked past a house with a lawn full of strangers and wondered what on earth was happening inside, Maddy is the person who will not only explain it to you — she'll have you driving there by the weekend. She got into estate sales when she bought her first house and couldn't work out how anyone her age could afford to fill one with actual furniture— not with furniture from a dorm room clearance. A chance visit to an estate sale in Dupont Circle sorted that out for her – the house had five floors, original hardwood, and barely a thing touched. She was hooked, and estate sales turned into a full-blown obsession. She began sharing what she found on social media, and it turns out she wasn't alone in feeling like estate sales were something of a mystery. People started stopping her in the wild, asking how to find sales, how to navigate them, and how she always seemed to know which ones were worth the trip. So she started sharing! Maddy's not a vintage dealer— she's just someone who genuinely loves the experience of estate sales, walking into a stranger's home and discovering the life lived inside it. DC, it turns out, is an extraordinary place for this and Maddy has visited the estate sales of State Department employees who've furnished embassies around the world to Smithsonian staffers with artifact-adjacent bookshelves. On today's episode, we get into all of it – how to navigate estate sales without making a rookie mistake, the etiquette around negotiating, what's popular right now on the estate sale circuit — and why pricing in this space is, as Maddy puts it, an extremely "hot topic." Let's dive right in. DISCUSSED IN THE EPISODE: [1:27] How Maddy Brannon — DC stand-up comic – became an estate sale obsessive. [6:08] Why D.C. has a particularly great estate sale scene. [8:12] Maddy has visited the estate sales of State Department employees and Smithsonian staffers. [14:29] Why Maddy started making videos about the estate sale experience. [18:28] Why estate sale content is so compelling on social media [22:15] How Maddy vets which sales are worth going to [25:42] Estate sales are not necessarily intuitive – here's how to avoid rookie mistakes! [29:19] Why the last hour before closing is the best time to shop [35:24] What's popular right now on the estate sale circuit [38:17] The etiquette around negotiating [48:18] Debunking the two biggest misconceptions about estate sales EPISODE MENTIONS: @maddytheb Estate Sale Show Estate Sales with Maddy Brannon - Substack Maddy' YouTube channel All Hallows Guild at the Flower Mart United National Methodist Church Book Sale Associates of the American Foreign Service Book Sale Junior League Tossed and Found LET'S CONNECT: 📸Instagram: @emilymstochl 🐦Threads: @emilymstochl 🎥TikTok: @emilymstochl 📧 Substack: https://prelovedpod.substack.com/ 🎧Patreon: https://www.patreon.com/prelovedpod SPECIAL THANKS: A special thanks goes out to my Patron Insiders – your support makes Pre-Loved Podcast possible! Patty Weber Kathy Brand Lisa of Queenie & Pearl Lydia Welp Michael A. Megan Morris Jennifer Alana Rivero Jerrica Yasumura Amanda Hale
April 13 · 58 min
S10 Ep8 DEPOP: Cathy Moscardini, Depop's Head of Sustainability - on measuring whether secondhand displaces new production, and the power of clothing with "emotional durability."
Today, we're chatting with Cathy Moscardini, Depop's Head of Sustainability. Listeners of this show, you of course know Depope – it's one of the most culturally influential resale platforms in the world. Founded in 2011 with a mission to make fashion circular, the community-powered marketplace has grown to 56 million registered users, with over 136 million items given a second life through its platform. Part vintage marketplace, part social community, as well as being a launchpad for many young entrepreneurs, Depop has helped reshape what it means to shop, sell, and style yourself in the digital age. Cathy's path here was anything but linear. A languages graduate who spent time in Chinese factories and volunteering in Nicaragua, she saw firsthand the vast distance between where fashion is made and where its consequences are felt. That experience lit a fire that took her into sustainability strategy eventually at Depop, where she's been focused on one of the most important questions in the circular economy: is resale actually reducing consumption, or just reshaping it? During her time at Depop, Cathy has led the work of quantifying and communicating the real impact of resale — which has included developing industry-aligned methodologies in partnership with organizations like WRAP as well as other resale platforms, and proving with data that buying secondhand is not just a trend, but a meaningful lever for changing fashion's environmental footprint. She's also the person making sure that sustainability isn't siloed in one corner of Depop's business, but woven into every product decision, every marketing campaign, and every feature designed to make it easier and more exciting to choose pre-loved. Those tapped into the universe of Pre-Loved will be aware that last month eBay has entered into a definitive agreement to acquire Depop from Etsy, who purchased Depop in 2021, for approximately a $1.2 billion cash deal – we've covered this news as it unfolded. At this time, there's not much more to add, because while eBay and Etsy's Board of Directors unanimously approved the deal, it will not close until the second quarter of this year, subject to closing conditions and regulatory approvals. Instead, on today's episode, we talk about what it actually takes to shift consumer behavior at scale, why emotional connection to our clothing is in fact a sustainability strategy, and what the data really says about whether secondhand shopping is displacing new production. We also get into the culture of resale — how it's moved from the margins to the mainstream — and what Cathy believes needs to happen next to truly make fashion circular. Let's dive right in.
March 23 · 52 min
S10 Ep7 HOUSING WORKS: Daniel Rodriguez and Emily McKay - on curating collections at one of NYC's most beloved thrift institutions, and what to shop at Best of Spring right now.
Today, we're sitting down with two of the many people behind one of New York City's most beloved thrift institutions — Housing Works. Housing Works is a mission-based organization born from the AIDS crisis, fighting for inclusive care, social justice, and an end to homelessness and the AIDS epidemic. Their thrift shops — nine locations across New York City, plus a bookstore café and online ecommerce shop — aren't just places to find incredible secondhand treasures. They're also the engine that funds life-saving services for New Yorkers, rooted in the belief that housing is healthcare. Daniel Rodriguez has been with Housing Works for nearly two decades. As Director of Operations, he has helped shape the organization's thrift enterprise, and oversees its operation from the shop floors to the annual events to the online auction site, developing the way Housing Works prices, merchandises, and tells the story of the pieces that come through its doors. Emily McKay is the Processing & Curation Manager which means she leads the Housing Works Processing and Distribution Center out in Long Island City — the behind-the-scenes warehouse hub where the majority of the organizations donations are sorted, curated, and transformed into the beautiful collections that stock the many city shops and headline the annual events. A former luxury consignment boutique owner who has earned her master's in fashion management at Parsons since her last time on this show, Emily brings a rare blend of expertise to the work of curating collections at scale. On today's episode, we get to explore the magic of what it actually takes to run a thrift enterprise of this size — the stories that come through the donation bags, the philosophy behind their curation, the unique role Housing Works plays in the iconic NYC vintage scene, and the annual 'Best of Spring' event that's happening right now across Housing Works locations. This one is for all of us who've ever believed that a great piece deserves another chapter. Let's dive right in. DISCUSSED IN THE EPISODE: [5:15] Daniel has been a part of the vintage and secondhand scene in New York since the late 90s — shopping at iconic spots like Screaming Mimi's, Cheap Jacks, Andy's Cheapies, Starstruck, and Rags-A-Go-Go. [8:25] He started at Housing Works as a manager of several of the thrift stores, eventually becoming senior merchandising manager and developing the organization's pricing philosophy and visual merchandising. [12:15] How Housing Works has grown since it was founded in response to the AIDS crisis — from a carriage house on 18th Street in 1992 to nine shops, a bookstore café, annual events, and an online shop. [17:00] How the resale boom changed how Housing Works approaches donations and sales strategy. [20:00] Emily McKaydescribes what it's like to walk into the PDC — the Processing and Distribution Center in Long Island City — and what her team does every day. [24:30] What it's like to curate donations at scale — developing material knowledge, sorting by gut instinct, and routing pieces to the right stores and events. [30:17] What shoppers can expect at Best of Spring this month. [36:20] Some of the most unique and historically significant collections that have come through Housing Works — including a Patti Smith art auction, an Andy Cohen Clubhouse event. [37:40] Emily reflects on how universally adored Housing Works is in New York City [42:30] Daniel and Emily share their personal favorite Housing Works finds. EPISODE MENTIONS: Housing Works @housingworks Screaming Mimi's ACT UP NY Fashion for Action Design on a Dime Parsons School of Design — Fashion Management Housing Works Bookstore As shown in Taylor Swift's All Too Well (10 Minute Version) Most Wanted Luxury on Pre-Loved Podcast Best of Spring - Events Calendar LET'S CONNECT: 📸Instagram: @emilymstochl 🐦Threads: @emilymstochl 🎥TikTok: @emilymstochl 📧 Substack: https://prelovedpod.substack.com/ 🎧Patreon: https://www.patreon.com/prelovedpod SPECIAL THANKS: A special thanks goes out to my Patron Insiders – your support makes Pre-Loved Podcast possible! Patty Weber Kathy Brand Lisa of Queenie & Pearl Lydia Welp Michael A. Megan Morris Jennifer Alana Rivero Jerrica Yasumura Amanda Hale
March 16 · 53 min
S10 Ep6 SUNWORN VINTAGE: Dana Andrews, upcycling creator - on making one-of-a-kind pieces like the Tie Bag, and designing digital sewing patterns so others can sew their own.
Today, we're chatting with Dana Andrews — the creator and maker behind Sunworn Vintage, an upcycled clothing and accessory brand, built on the art of reuse and reimagination. Dana grew up on the Central Coast of California in Santa Maria where she fell in love with fashion early, raiding her older sisters' closets and getting voted best dressed in high school. She learned to sew in a clothing and fashion elective she took all four years of high school, and she loved it so much she'd stay in the classroom through lunch just to keep working. Always creative with a couple of side hustles, Dana found her way back to sewing amidst the pandemic. She bought a pre-loved sewing machine of KSL, and Sunworn Vintage was born. Now, it's her full-time dream job. She creates one-of-a-kind pieces from vintage and thrifted textiles, offers custom orders, runs monthly website restocks, and has stepped into something she never expected: designing digital sewing patterns so others can make their own Sunworn creations at home. Her first pattern was for a bag made entirely from neckties —and we get into the whole story on today's show. This one is truly for the makers, the thrifters, and everyone who's ever looked at a pile of men's ties at Goodwill and thought — wait, what if? And keep your eyes peeled, because Sunworn's next pattern is coming very soon – sneak peek on today's show. Let's dive in! DISCUSSED IN THE EPISODE: [5:57] How Dana got into thrifting as a teen. [9:26] Her love of estates sales — and why she'd go even if she found nothing [11:25] Learning to sew in high school [18:27] How Dana found her way back to sewing amidst the pandemic when she bought a secondhand sewing machine. [22:24] The early days of the upcycling business, and how it has changed in the last six years. [27:35] She never expected to be designing digital sewing patterns for others to create at home. [29:28] The thrift store inspired the idea of the Tie Bag [37:48] The response to the Tie Bag pattern — and how passive income changed her business [39:54] Working on her second digital pattern [45:46] Pitching Sunworn Vintage to Mildew Magazine [51:57] Dana's personal style and holy grail thrift finds EPISODE MENTIONS: Sunworn Vintage @sunwornvintage Jess - digital sewing patterns course Mildew Magazine @mildewmag Alyssa Vallejos, photographer Ship Rock Santa Fe LET'S CONNECT: 📸Instagram: @emilymstochl 🐦Threads: @emilymstochl 🎥TikTok: @emilymstochl 📧 Substack: https://prelovedpod.substack.com/ 🎧Patreon: https://www.patreon.com/prelovedpod SPECIAL THANKS: A special thanks goes out to my Patron Insiders – your support makes Pre-Loved Podcast possible! Patty Weber Kathy Brand Lisa of Queenie & Pearl Lydia Welp Michael A. Megan Morris Jennifer Alana Rivero Jerrica Yasumura Amanda Hale
March 9 · 1 hr 3 min
S10 Ep5 ELITE REPEAT: Margy McCarthy is carrying on her grandmother Betty's 57-year-old consignment business - on resale in 1969, vintage furs, and the relationships that built it all.
Today, we're chatting with Margy McCarthy, a 29-year-old who did something most of us only dream about — she walked away from a corporate career to take over her grandmother's 57-year-old resale business, Elite Repeat. Grandma, Betty started Elite Repeat in 1969 in the Chicago suburbs as a consignment business. For over 50 years, she ran her shop with no website, no social media – just word of mouth, a gift for connection, and an eye for craftsmanship and quality in vintage pieces. All these years later, the regulars who came in with their moms are now coming in with their daughters. Our guest today, Margy, grew up with a front row seat to all of it — doing her homework on a vintage sofa in the consignment room, watching her grandmother and learning early that the real business wasn't the clothes. It was the relationships. On today's show, she'll share how she found her way back to Elite Repeat, as the pull of the business became impossible to ignore. In 2024, she sat down with her grandmother, who is now 92, and made it official. Since then, she's built Elite Repeat's first ever website, grown their audience on TikTok and Instagram, and attracted consignors flying in from the East Coast after finding Elite Repeat through her videos. Margy shares the story of how Betty built Elite Repeat from a single gown to a destination for St. John knits and vintage furs, and – speaking of – we'll get into the craft of vintage fur: how to choose it, how to care for it, and why Margy thinks the renewed interest comes with a real responsibility. And we talk about what it means to carry forward something your grandmother built, brick by brick, for nearly six decades. DISCUSSED IN THE EPISODE: [4:41] After leaving competitive diving, Margy found her interest in fashion rising. [5:06] Margy's early memories of being at Elite Repeat with her grandma. [6:47] How Betty started Elite Repeat in 1969, and grew the business entirely through word of mouth [10:48] How secondhand shopping has shifted over the decades [16:02] Taking the leap to leave her corporate job and take over Elite Repeat [17:24] What Betty taught Margy about running the business [19:22] The relationships at the heart of Elite Repeat [23:24] Expanding Elite Repeat's reach beyond the local community. [26:31] Facing the challenges of taking over — like building the website, learning photography, and navigating people and emotions. [29:10] St. John knits are one of the shop's specialties. [31:16] Elite Repeat has always specialized in vintage furs, and the responsibility behind recirculating vintage furs [34:46] How to pick out an investment vintage fur coat — what to look for [36:04] How to take care of a vintage fur coat. [41:43] Margy's personal style philosophy includes tailoring, and dressing with intention [44:37] Special pieces and memorable finds. EPISODE MENTIONS: Elite Repeat @eliterepeatresale on Instagram @shopeliterepeat on TikTok The Merchandise Mart York Furrier Rae Harrison LET'S CONNECT: 📸Instagram: @emilymstochl 🐦Threads: @emilymstochl 🎥TikTok: @emilymstochl 📧 Substack: https://prelovedpod.substack.com/ 🎧Patreon: https://www.patreon.com/prelovedpod SPECIAL THANKS: A special thanks goes out to my Patron Insiders – your support makes Pre-Loved Podcast possible! Patty Weber Kathy Brand Lisa of Queenie & Pearl Lydia Welp Michael A. Megan Morris Jennifer Alana Rivero Jerrica Yasumura Amanda Hale
March 2 · 53 min
S10 Ep4 CS80 VINTAGE: mother-daughter team Monica and Scotti - on recirculating the largest known collection of true 1980s deadstock sportswear including 10,000 pairs of sneakers.
Today, we're chatting with Monica and Scotti, a mother-daughter team behind CS80 Vintage who are rediscovering the 80s in a way neither of them expected. Monica, who once worked in sporting goods and later built a career in photography and organizing – helping people deal with large-scale hoards and inventories, stumbled into a massive vintage collection during the pandemic. When the original owner, Franz, passed after years of illness, the inventory — tucked into basements, an attic, gazebos, and storage pods — just sat. Nobody knew what to do with it. Her daughter, Scotti, now 23, grew up thrifting and has always loved vintage – now she's helping mom preserve an incredible archive of true 1980s deadstock sportswear. Neither Monica or Scotti set out to be vintage dealers. They've learned from conversations with experts and mentors and midnight eBay searches, like we all do. They have uncovered what turns out to be — by the account of multiple experts — one of the largest deadstock vintage sportswear collections ever found: 10,000 pairs of sneakers, thousands of hats, blanks, jerseys, satin jackets, and more. Every single piece true deadstock, never worn, straight from the warehouse. On today's show, they'll share how they did it. All the sales strategies, collaborations and pop-ups. Scotty came home, built a website from scratch, launched their Instagram in December, and within two weeks had gained 28,000 followers. How their drops sell out reaching collectors from Paris to Japan. A pair of boxing shoes sold to a film produced by Sylvester Stallone. Their clothes filled the set of a Target x Stranger Things commercial. But more than any of that, this is a story about honoring Franz's life work, about a mother and daughter collaboration, and about what it means to be the unexpected stewards of something rare. It's a really really good one — let's dive in. DISCUSSED IN THE EPISODE: [5:57] How Monica and Scotti came into the largest deadstock vintage sportswear collections known to exist. [12:21] How they started to discover the value of this collection. [14:14] A mentor warned Monica she could "destroy the vintage market" — and the responsibility to sell slowly. [15:12] Their first major sale was a buyer from Japan at the Alameda Flea Market — the moment Monica and her husband realized what they really had. [19:00] Scotti came home, launched a website for CS80 and started Instagram sales. [21:49] How pricing works differently depending on geography, buyer, and context — and why the story behind CS80 commands higher prices than comparable pieces. [24:07] Honoring Franz's life work and what it means to be the unexpected stewards of something so rare. [30:32] Most surprising finds and holy grail collector moments [33:56] What they've learned about vintage labels and how a single label difference can change value by hundreds of dollars. [39:53] What happens when CS80 sells the last deadstock piece? [47:43] Favorite personal pieces they've kept, and what comes next. EPISODE MENTIONS: CS80 Vintage @cs80vintage Chris Bond - Spiders Garage Alameda Flea Market Sneakercon Jordan at Shoezeum Sea Hive Station in San Diego CS80's viral TikTok Target x Stranger Things commercial Justin with Stuck in the 90s The Wordlsworst Expo LET'S CONNECT: 📸Instagram: @emilymstochl 🐦Threads: @emilymstochl 🎥TikTok: @emilymstochl 📧 Substack: https://prelovedpod.substack.com/ 🎧Patreon: https://www.patreon.com/prelovedpod SPECIAL THANKS: A special thanks goes out to my Patron Insiders – your support makes Pre-Loved Podcast possible! Patty Weber Kathy Brand Lisa of Queenie & Pearl Lydia Welp Michael A. Megan Morris Jennifer Alana Rivero Jerrica Yasumura Amanda Hale
February 23 · 57 min
S10 Ep3 SUE POOLE: secondhand fashion advocate and founder of At Source Vintage - on the Oxfam style challenge that sparked 6 years of secondhand-only, and her vintage collection.
On today's show, we're chatting with Sue Poole, the founder of At Source Vintage. Sue's love for fashion started young – she remembers many bold fashion moments from her teens – wearing a turquoise pencil skirt with rainbow leggings, buying her first designer piece, shopping the charity shops in London. In 2020, Sue made a decision that changed everything: she stopped buying new clothes completely. What started as participating in Oxfam's Secondhand September challenge – where she committed to only wearing the secondhand pieces already in her wardrobe – turned into a permanent lifestyle shift. Four years later, she hasn't bought a single new item. This commitment didn't just change how Sue shops – it revolutionized her entire relationship with fashion. She went from following trends and scrolling through brand algorithms to becoming a vintage expert who tracks down 1970s YSL toweling caftans, collects Celine blouses, and once scored an '80s Hermès velour lounge suit on eBay for £18. In 2022, she launched her own curated vintage business, At Source Vintage, and since Sue's been featured in British Vogue, she showcases at London vintage fairs, and her Instagram is a masterclass in styling vintage pieces in ways that make them feel completely contemporary. We talk about the styling challenge that started it all for her, and how secondhand shopping is actually about right-sizing our relationship with clothing – finding your style through vintage, breaking free from consumption cycles, and proving that you don't need to buy new clothes to dress incredibly well. It's a fun one, so let's dive right in! DISCUSSED IN THE EPISODE: [3:27] Sue's always been a fashion-lover, and shares her early style memories. [6:38] Her earliest secondhand experiences and London's vintage scene [9:46] Why she took Oxfam's Secondhand September Challenge in 2020. [11:23] Practical strategies that helped her stick to buying only secondhand [14:57] How the challenge transformed her relationship with fashion [19:51] How her personal style has shifted since adopting a secondhand wardrobe. [22:28] Getting off trend cycles and tracking down vintage versions of runway pieces [26:52] The joy of researching vintage pieces and dating labels [29:52] Starting At Source Vintage, her curated vintage brand [37:20] The rise of secondhand shopping and what has changed [43:55] Her vintage wishlist and holy grail finds [50:29] Her best deal ever: an £18 Hermès lounge suit on eBay [54:33] Shout-outs to vintage sellers and fashion historians to follow EPISODE MENTIONS: Sue's Instagram At Source Vintage British Vogue feature Portobello Market Oxfam Secondhand September Somewhere in Hackney Kate at Converted Closet Jacquemus runway video British Heart Foundation charity shops Frock Me Second Life Markets Angelina - Just What You Know Rebecca - Documenting Fashion Frank Akinsete - Souled out at the House of Provenance Known Source Orsola de Castro on Pre-Loved Podcast Emily and Clare Press on Wardrobe Crisis LET'S CONNECT: 📸Instagram: @emilymstochl 🐦Threads: @emilymstochl 🎥TikTok: @emilymstochl 📧 Substack: https://prelovedpod.substack.com/ 🎧Patreon: https://www.patreon.com/prelovedpod SPECIAL THANKS: A special thanks goes out to my Patron Insiders – your support makes Pre-Loved Podcast possible! Patty Weber Kathy Brand Lisa of Queenie & Pearl Lydia Welp Michael A. Megan Morris Jennifer Alana Rivero Jerrica Yasumura Amanda Hale
February 16 · 58 min
S10 Ep2 LOBSTERGARDEN VINTAGE: Hannah Englehart, vintage dealer, stylist and designer of Soft Jaws - on collaboration and community in the Minneapolis vintage community.
On today's show, we're chatting with Hannah Englehart, a vintage dealer in Minneapolis at Olio Vintage, and the creator and designer of a new upcycled clothing line, Soft Jaws, which she just launched. Hannah's journey into vintage started with thrifting with her grandma in Ohio, and hunting for treasures in Amish country antique stores. After working at Plato's Closet as a teen, and selling vintage on Depop part-time for three years while grinding through corporate jobs, Hannah took a leap– she saved up six months of living expenses and moved to Minneapolis to sell vintage full-time. Within 72 hours of arriving in town, she was set up at the Minneapolis Vintage Market, meeting the community that would become her creative collaborators and her vintage people. Now she's part of the Olio Vintage collective, where she's found the stability and support to expand into styling and design. She worked as wardrobe stylist on indie films, and – after teaching herself to sew on YouTube – she's just launched Soft Jaws – a clothing line featuring reversible tie-front blouses made from vintage linens and reclaimed textiles. We talk about the collective model that allows vintage dealers to support each other, her holy grail finds, and why she's auctioning a rare Bonnie Cashin bag to support Immigrant Law Center Minnesota. This conversation is all about finding your people, building community, and creating something meaningful, and I think you'll really enjoy it – so let's dive right in! DISCUSSED IN THE EPISODE: [5:01] Thrifting with her grandma in middle school in the suburbs of Ohio. [7:53] Working at Plato's Closet as a teenager [10:07] When Hannah knew she wanted to work in vintage, styling for her friend's photography projects validated that path [12:31] Meeting the founders of Olio Vintage at a local market and becoming one of their first guest vendors [13:47] Why Hannah is a big believer in the vintage collective model and how transparency benefits everyone [15:23] How she knew it was the right time to dive into selling vintage full-time after squirreling away six months of living expenses [19:05] What makes the Minneapolis vintage scene so special [22:02] How Minneapolis vintage dealers are responding to the ICE occupation [25:22] Burning out in her second year of selling full-time and how she restructured her time to make space for styling and design [28:34] Teaching herself to sew on YouTube and spending a year perfecting her first pattern for Soft Jaws [37:08] Advice for aspiring vintage sellers - don't let the "oversaturated" narratives discourage you [38:33] On personal style, treating winter as a "fashion assignment," and her holy grail finds. EPISODE MENTIONS: Lobster Garden Vintage Soft Jaws Olio Vintage Immigrant Law Center Minnesota Woman Land Film Minneapolis Vintage Market Carrie Martinson, founder of Olio Pre-Loved's 2025 Vintage Dealer Income Survey Results Why Vintage Dealers in Collectives Earn More How Minneapolis Vintage Dealers Responded to ICE Occupation Moth Oddities Little Dipper Oubliette Leah - LJN Pictures The Standard Market - March 7 LET'S CONNECT: 📸Instagram: @emilymstochl 🐦Threads: @emilymstochl 🎥TikTok: @emilymstochl 📧 Substack: https://prelovedpod.substack.com/ 🎧Patreon: https://www.patreon.com/prelovedpod SPECIAL THANKS: A special thanks goes out to my Patron Insiders – your support makes Pre-Loved Podcast possible! Patty Weber Kathy Brand Lisa of Queenie & Pearl Lydia Welp Michael A. Megan Morris Jennifer Alana Rivero Jerrica Yasumura Amanda Hale
February 9 · 49 min
S10 Ep1 RED LIGHT: Tacee Webb, original founder of grunge era's Red Light in Seattle started in 1996 - on buying back her iconic store 30 years later, a piece of vintage fashion history.
On today's show, we're chatting with Tacee Webb, the original founder of Red Light Vintage in Seattle – a store she first opened in her early 20s in 1996 and is now buying back from its current owners 30 years later! Full circle story! Red Light has been a Seattle institution since the grunge era, known for its eclectic mix of vintage finds from the 1930s through the 1990s, its vibrant community spirit, and oh yes – its legendary naked shopping sprees. In this episode, Tacee takes us on a journey that starts on a tiny island near the Canadian border, where she grew up surrounded by her family's belongings dating back to the 1860s – from her Native American grandmother's furniture to Victorian dresses in the old log cabin. She shares how selling rusty anchors and clay pinch pots on the beach as a kid planted the seeds for a career in retail, and how an encounter with a glamorous vintage dealer in her teens changed everything for her. We dive into the wild days of Red Light in the '90s – when MTV was filming there, Courtney Love was tearing through the store, and Tacee became one of the biggest sneaker resellers in the business – at the time she was featured in the Wall Street Journal, Vogue, NPR, People, CNN, and tons of magazines in Japan. "We would get 100 voice mails a day – people calling me to sell their sneakers from all over the country, it was WILD!" Tacee wrote me. She shares stories about styling Alice in Chains for Rolling Stone, hosting bands like Modest Mouse in the store's cafe, and why she old Red Light in 1999, the bittersweet reality of watching Seattle boom and price out the creative class. Late last year, when she saw the Vanishing Seattle post announcing the original store's potential closure, she knew she wanted it back. Now, partnering with her daughter – who's been part of the Red Light story since she was a baby – Tacee is bringing back the beloved traditions while reimagining vintage retail for a new generation. It's a conversation spanning decades of vintage fashion history from someone who's lived it all. This episode is SUCH a fun one, so let's dive right in! DISCUSSED IN THE EPISODE: [7:09] Growing up on the San Juan islands in Washington, and her first "store" called The Rust Factory. [10:42] How Tacee's style evolved from small-town vintage fashion lover, influenced by Madonna, her Pan Am flight attendant mother's Pucci collection, and family heirlooms. [15:46] Her first encounter with vintage dealer Gloria and putting a 1890s wedding gown on layaway as a teenager. [18:59] Red Light became a vintage hub on the Avenue in Seattle after it opened in 1996. [22:12] Red Light was grunge rock headquarters including a cafe space where bands like Modest Mouse played, and MTV filming there constantly. [26:34] How Red Light approached vintage retail like traditional retail in the '90s. [28:15] The reworking and upcycling happening at Red Light in the '90s [29:38] Stories from the grunge era: styling Layne Staley for Rolling Stone, having Kurt Cobain's clothing in the store, and Courtney Love's shopping sprees. [37:36] Why Tacee sold Red Light in Seattle back in 1999. [42:15] How seeing the Vanishing Seattle post about Red Light potentially closing made Tacee realize she wanted her store back. [44:06] Partnering with her daughter – who has been part of Red Light since she was a baby– to take over ownership. [48:27] Red Light will re-open under Tacee right in time for its 30th anniversary, with a celebration weekend including a fashion show, and the return of the naked shopping spree. [56:42] Reimagining Red Light for a new generation with a membership-based vintage wardrobe lending library. [1:05:08] People kept asking Tacee when vintage would "go out of style" in the '90s, and her philosophy on fashion cycles. [1:08:33] How Tacee created vintage denim and sneaker buying guides in the '90s (pre-internet!) to educate dealers and pickers. [1:09:58] Tacee's massive sneaker buying operation and trips to Japan. [1:22:54] Her parents' incredible vintage collection on the San Juan island [1:25:12] Plans for an anti-fascist themed fashion show as a benefit for ACLU and other local organizations, including other vintage shops and dealers. EPISODE MENTIONS: @redlightvintage Red Light Vintage Vanishing Seattle LET'S CONNECT: 📸Instagram: @emilymstochl 🐦Threads: @emilymstochl 🎥TikTok: @emilymstochl 📧 Substack: https://prelovedpod.substack.com/ 🎧Patreon: https://www.patreon.com/prelovedpod SPECIAL THANKS: A special thanks goes out to my Patron Insiders – your support makes Pre-Loved Podcast possible! Patty Weber Kathy Brand Lisa of Queenie & Pearl Lydia Welp Michael A. Megan Morris Jennifer Alana Rivero Jerrica Yasumura Amanda Hale
February 2 · 1 hr 17 min
S9 Ep40 DETHROSE VINTAGE: Karyn Dethrow - on rescuing vintage furs, why the 1930s became her fashion specialty, and serendipitous buys with strangers.
On today's show, we're chatting with Karyn Dethrow, owner of Dethrose Vintage in Chicago. Dethrose Vintage specializes in ultra-rare pieces, and Karyn takes pride in restoring every find – from the 1910s through the 1990s – to as close to its original state as possible, so it's ready to be worn and loved again as soon as it arrives at your door. In this episode, Karyn shares her journey into vintage, which started with her vintage dealer sister introducing her to the Bins in Southern Illinois, where she found some of her first 1940s pieces. She shares why vintage from the 1930s became her specialty – from bias cuts to the era's unexpected boldness – and why she feels it's a standout era that influenced fashion for decades to come. We talk about the serendipitous vintage buys she's had with former-strangers, her philosophy on rescuing vintage fur coats for sustainability, plus, her tips for cleaning and caring for delicate vintage textiles, and why Chicago's vintage community finally got the show it deserved with Pickwick. It's a warm, inspiring conversation about building a vintage business with integrity – from someone who has been at this a while and knows her stuff, so let's dive right in! DISCUSSED IN THE EPISODE: [2:45] Karyn's sister was a vintage dealer, and she would take her to the Bins and the thrift stores as a teenager. [4:19] She had always loved 1930s-40s style from old movies. [7:22] When she started her Etsy shop, it sold out in two days [12:09] Her very first market was the Rosebowl. [14:43] Pickwick Vintage's first time in Chicago. [16:11] How Karyn found her brand voice and vintage specialties. [17:45] Why the 1930s is such an influential era in fashion history [23:33] Vintage coats are the hot item of the year! [26:32] Tips for caring, storing, and mending vintage pieces [32:43] The story of her first major professional vintage buy [38:32] Pieces she's saved for over a year for the perfect moment [43:04] How the vintage space has changed and advice for newcomers [48:19] Long haul pieces she'll never part with & other favorite finds EPISODE MENTIONS: @dethrosevintage Dethrose Vintage Pickwick Vintage Rosebowl Flea Knee Deep Vintage Pre-Loved's coverage of Pickwick Vintage in Chicago Retroclean @lostgirlsvintage Gem Search Dial M for Modern LET'S CONNECT: 📸Instagram: @emilymstochl 🐦Threads: @emilymstochl 🎥TikTok: @emilymstochl 📧 Substack: https://prelovedpod.substack.com/ 🎧Patreon: https://www.patreon.com/prelovedpod SPECIAL THANKS: A special thanks goes out to my Patron Insiders – your support makes Pre-Loved Podcast possible! Patty Weber Kathy Brand Lisa of Queenie & Pearl KT Lydia Welp Michael A. Megan Morris Jennifer Alana Rivero Jerrica Yasumura
Dec 8, 2025 · 57 min

Pre-Loved Podcast with Emily Stochl

S10 Ep17 ISLE of MONDAY: co-founders of the first rental platform for luxury archival fashion, Gabriella Carota and Janelle Gray - on redefining how women access designer clothing.

How to Market Your Vintage Brand Without Burning Out This Summer

S10 Ep16 NY Archive: Gianna Corvino, vintage shoe specialist and founder of The NY Archive Collective - from playing dress-up in mom's closet to opening a vintage collective in Chelsea.

S10 Ep15 MEOW VINTAGE: Kathleen Schaaf, the "Big Kitty" of Meow Vintage, located in Long Beach since 1986 - on crisscrossing the country hunting deadstock and doing vintage her way.

S10 Ep14 LADIES OF THE LOON: Lexis Zenobia is a dealer specializing in vintage mohair – on cinematic storytelling for this one-of-a-kind archival collection found at a mansion in the woods.

S10 Ep13 CHRISTIE'S: Rachel Koffsky Parker, International Head of Handbags and Accessories – on building the auction house's luxury handbag category and what drives value at auctions.

S10 Ep12 BROOKE NAULT: Daisy and Stella Vintage and Twin Cities True Vintage Show – on finding her niche in Victorian and Edwardian through 1930s fashion, and building a destination vintage show.

S10 Ep11 DENIM DUDES: Amy Leverton, denim trend forecaster – on silhouette and trend cycles, and how vintage markets are a leading indicator for forecasters.

Vintage Store Day is on May 16. Let's Get Foot Traffic for Your Store!

S10 Ep10 FASHIONICA: Nica Che is building a live-streamed pre-loved luxury resale community and business - on sourcing designer handbags, and the art of the weekly drop.

S10 Ep9 MADDY BRANNON: estate sale enthusiast based in D.C. - on finding and navigating great estate sales, and why pricing is the hottest topic in the room.

S10 Ep8 DEPOP: Cathy Moscardini, Depop's Head of Sustainability - on measuring whether secondhand displaces new production, and the power of clothing with "emotional durability."

S10 Ep7 HOUSING WORKS: Daniel Rodriguez and Emily McKay - on curating collections at one of NYC's most beloved thrift institutions, and what to shop at Best of Spring right now.

S10 Ep6 SUNWORN VINTAGE: Dana Andrews, upcycling creator - on making one-of-a-kind pieces like the Tie Bag, and designing digital sewing patterns so others can sew their own.

S10 Ep5 ELITE REPEAT: Margy McCarthy is carrying on her grandmother Betty's 57-year-old consignment business - on resale in 1969, vintage furs, and the relationships that built it all.

S10 Ep4 CS80 VINTAGE: mother-daughter team Monica and Scotti - on recirculating the largest known collection of true 1980s deadstock sportswear including 10,000 pairs of sneakers.

S10 Ep3 SUE POOLE: secondhand fashion advocate and founder of At Source Vintage - on the Oxfam style challenge that sparked 6 years of secondhand-only, and her vintage collection.

S10 Ep2 LOBSTERGARDEN VINTAGE: Hannah Englehart, vintage dealer, stylist and designer of Soft Jaws - on collaboration and community in the Minneapolis vintage community.

S10 Ep1 RED LIGHT: Tacee Webb, original founder of grunge era's Red Light in Seattle started in 1996 - on buying back her iconic store 30 years later, a piece of vintage fashion history.

S9 Ep40 DETHROSE VINTAGE: Karyn Dethrow - on rescuing vintage furs, why the 1930s became her fashion specialty, and serendipitous buys with strangers.