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Plausibly Deniable · September 24 · 2 hr 42 min

The Audience Problem | Matthew Peterson

Matthew Peterson, founder of FORUM and The American Mind, joins Lukas and Saila to discuss the fights inside the Trump coalition, why Silicon Valley hasn't won over the populists, and what right-wing media would look like if it cared about building things. They get into FORUM's Joe Lonsdale–Joe Allen debate, the resentment behind the data-center backlash, AI as empowerment or centralized control, privacy, regulation, and whether the government ends up with its own frontier lab. The conversation also covers Peterson's route through academia, Claremont, New Founding, and Blaze; corporate sponsors and schizophrenic mortgages; winning elections versus posting based edits; AI overemployment reality TV; edgelord MrBeast; political dating shows; audience capture; the management theory of chads and autists; Trump and Elon; Alex Jones as a symbol of vitality; what think tanks actually do; AI reviving a real liberal arts education; capitalism with American characteristics; and why young people want something worth building Sponsored by: Polymarket: https://polymarket.com Zcash: https://z.cash CitizenX: https://citizenx.com Passage Press: https://passage.press Plausibly Deniable: https://plausiblydeniable.org Bonus episodes + every new release by email: https://plausiblydeniable.substack.com Lukas: https://x.com/SCHIZO_FREQ Saila: https://x.com/sailaunderscore Matthew Peterson: https://x.com/docMJP Timestamps: 00:00 — Saila would like less privacy 00:32 — Welcome and sponsors 01:55 — FORUM and the arguments the right needs to have 05:03 — Silicon Valley donations and the protection racket 09:13 — Inside FORUM: Yarvin, Lonsdale, and Joe Allen 13:55 — Where does the right stand on AI? 17:06 — The data-center backlash isn't really about water 20:33 — Unemployment, coronavirus 7, and AI's sales pitch 23:58 — Centralized AI and the cost of private compute 26:30 — Does anyone actually care about privacy? 30:08 — AI training data and the copyright argument 33:17 — The cloud got expensive; hardware got interesting 34:49 — Would AI regulation just create more middlemen? 38:55 — The government's inevitable frontier lab? 42:20 — Government competence, the CIA, and DOGE 47:55 — From academia to Claremont, New Founding, and Blaze 53:25 — Frontier and the business of right-wing media 58:02 — Advertising agencies, Bud Light, and the corporate bubble 1:01:11 — ICE videos and the politics of bad optics 1:04:29 — Do you want to win or post based edits? 1:05:45 — AI overemployment: the reality show 1:08:54 — Edgelord MrBeast takes over the galaxy 1:09:55 — Political dating shows and ideological trigger words 1:12:28 — Stop dissenting and start building 1:15:33 — Why media is illegible to capital 1:20:37 — AI local reporting and the missing content aggregator 1:25:17 — Audience capture and the cost of going viral 1:28:15 — Hollywood has lost the mandate of heaven 1:31:39 — Celebrity worship and ironic photos 1:37:59 — Why the sycophantic commenter is your favorite 1:40:49 — The management theory of chads and autists 1:45:37 — Finding talent instead of protecting your job 1:48:50 — Alex Jones as a symbol of life and vitality 1:55:11 — What do think tanks actually do? 2:01:00 — Don't meet your heroes; they might want to sleep with you 2:04:24 — Tenure and the collapse of professional prestige 2:07:35 — AI teachers and the return of a real education 2:11:17 — The Iliad, monster porn, and the death of the middle 2:13:08 — Learn to code meets the automation of bullshit jobs 2:14:53 — AI doing your taxes justifies the data centers 2:16:38 — What if bureaucracy is the point? 2:18:13 — Capitalism with American characteristics 2:20:07 — Tariffs, the Homestead Act, and economics beyond GDP 2:24:36 — The anti-Bush hippie who wanted lower taxes 2:28:24 — Hamilton Society debates and the big red button 2:30:00 — Politicians need live audience feedback 2:33:38 — Zoomers, public service, and the broken system 2:39:08 — The imaginary internet villain versus actual people

0:00-2:42:00

transcript

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show notes

Matthew Peterson, founder of FORUM and The American Mind, joins Lukas and Saila to discuss the fights inside the Trump coalition, why Silicon Valley hasn't won over the populists, and what right-wing media would look like if it cared about building things. They get into FORUM's Joe Lonsdale–Joe Allen debate, the resentment behind the data-center backlash, AI as empowerment or centralized control, privacy, regulation, and whether the government ends up with its own frontier lab.

The conversation also covers Peterson's route through academia, Claremont, New Founding, and Blaze; corporate sponsors and schizophrenic mortgages; winning elections versus posting based edits; AI overemployment reality TV; edgelord MrBeast; political dating shows; audience capture; the management theory of chads and autists; Trump and Elon; Alex Jones as a symbol of vitality; what think tanks actually do; AI reviving a real liberal arts education; capitalism with American characteristics; and why young people want something worth building

Sponsored by:
Polymarket: https://polymarket.com
Zcash: https://z.cash
CitizenX: https://citizenx.com
Passage Press: https://passage.press

Plausibly Deniable: https://plausiblydeniable.org
Bonus episodes + every new release by email: https://plausiblydeniable.substack.com

Lukas: https://x.com/SCHIZO_FREQ
Saila: https://x.com/sailaunderscore
Matthew Peterson: https://x.com/docMJP

Timestamps:
00:00 — Saila would like less privacy
00:32 — Welcome and sponsors
01:55 — FORUM and the arguments the right needs to have
05:03 — Silicon Valley donations and the protection racket
09:13 — Inside FORUM: Yarvin, Lonsdale, and Joe Allen
13:55 — Where does the right stand on AI?
17:06 — The data-center backlash isn't really about water
20:33 — Unemployment, coronavirus 7, and AI's sales pitch
23:58 — Centralized AI and the cost of private compute
26:30 — Does anyone actually care about privacy?
30:08 — AI training data and the copyright argument
33:17 — The cloud got expensive; hardware got interesting
34:49 — Would AI regulation just create more middlemen?
38:55 — The government's inevitable frontier lab?
42:20 — Government competence, the CIA, and DOGE
47:55 — From academia to Claremont, New Founding, and Blaze
53:25 — Frontier and the business of right-wing media
58:02 — Advertising agencies, Bud Light, and the corporate bubble
1:01:11 — ICE videos and the politics of bad optics
1:04:29 — Do you want to win or post based edits?
1:05:45 — AI overemployment: the reality show
1:08:54 — Edgelord MrBeast takes over the galaxy
1:09:55 — Political dating shows and ideological trigger words
1:12:28 — Stop dissenting and start building
1:15:33 — Why media is illegible to capital
1:20:37 — AI local reporting and the missing content aggregator
1:25:17 — Audience capture and the cost of going viral
1:28:15 — Hollywood has lost the mandate of heaven
1:31:39 — Celebrity worship and ironic photos
1:37:59 — Why the sycophantic commenter is your favorite
1:40:49 — The management theory of chads and autists
1:45:37 — Finding talent instead of protecting your job
1:48:50 — Alex Jones as a symbol of life and vitality
1:55:11 — What do think tanks actually do?
2:01:00 — Don't meet your heroes; they might want to sleep with you
2:04:24 — Tenure and the collapse of professional prestige
2:07:35 — AI teachers and the return of a real education
2:11:17 — The Iliad, monster porn, and the death of the middle
2:13:08 — Learn to code meets the automation of bullshit jobs
2:14:53 — AI doing your taxes justifies the data centers
2:16:38 — What if bureaucracy is the point?
2:18:13 — Capitalism with American characteristics
2:20:07 — Tariffs, the Homestead Act, and economics beyond GDP
2:24:36 — The anti-Bush hippie who wanted lower taxes
2:28:24 — Hamilton Society debates and the big red button
2:30:00 — Politicians need live audience feedback
2:33:38 — Zoomers, public service, and the broken system
2:39:08 — The imaginary internet villain versus actual people


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