What Happens Inside The Block

“Go to the movies every day.” On day three of Consistency Week, James Shaw looks at what actually happens inside your lead gen time block, from Shift pages 78 to 80. Gary Keller breaks it into three parts: prepare (about 30 minutes, an hour at most, to pull your list, rehearse scripts, and plan what you’re sending), take action (a minimum of two hours of calls, notes, open houses, and follow ups), and maintain (update your database, write follow up notes, track results). His warning: spend much longer prepping and you’re only preparing to lead generate. Then the movie theater analogy. You turn off your phone, you don’t allow distractions, and unless there’s a true crisis, you don’t interrupt the film. Do it for business the way you already do it for fun. Aired on October 28, 2026 The Pivot: SHIFT Ahead morning call is in an interview format, where agents across the globe share their expert input on various real estate topics. If you are stuck, we have the solution. This mastermind prepares any real estate agent to be several steps ahead of a market shift. James Shaw started this community during the pandemic. After 6 years, the Pivot: SHIFT Ahead is composed by 126.400 real estate agents. Through playbooks, masterminds and events, Shaw provides a growth and accountability space for those who need support. JOIN US ON FACEBOOK FOR FREE & EXCLUSIVE MASTERMINDS: facebook.com/groups/SHIFTDaily Ready to Scale Your Real Estate Business? JOIN THE INSPIRE COLLECTIVE FOR MORE www.jamesdshaw.com