
transcript
show notes
“There is no such thing as a disciplined person, and even if there were, why would you want to be one?” On day one of Consistency Week, James Shaw pulls from Shift pages 72 to 74 and 80 to say that discipline is a myth. You don’t need it. You need priorities, and the biggest one is that dealing with business never takes precedence over finding it. He shares a simple fix: block an hour on your calendar called “Deal with Business” so surprises have a home and your lead gen gets done first. If you’ve ever told yourself you just need to be more disciplined, this will change how you think about it.
Aired on October 26, 2026
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