Setting Market Expectations

“Be the local economist of choice.” To kick off Setting Expectations Week, James Shaw says the first person you have to set expectations with is yourself, then your buyers and sellers. He pulls from Shift pages 148, 179, 180, and 181: buyers and sellers are almost always out of sync with the real market, they’ve formed opinions from the news, social media, and friends, and they haven’t heard the whole story. Your job is to give them useful information and a balanced perspective. At the first appointment, ask what they think is happening in the market, then walk them through what’s actually happening. The best-priced homes still sell quickly and get multiple offers in every market. It’s not enough to report the market. You have to interpret it. Aired on November 9, 2026 The Pivot: SHIFT Ahead morning call is in an interview format, where agents across the globe share their expert input on various real estate topics. If you are stuck, we have the solution. This mastermind prepares any real estate agent to be several steps ahead of a market shift. James Shaw started this community during the pandemic. After 6 years, the Pivot: SHIFT Ahead is composed by 126.400 real estate agents. Through playbooks, masterminds and events, Shaw provides a growth and accountability space for those who need support. JOIN US ON FACEBOOK FOR FREE & EXCLUSIVE MASTERMINDS: facebook.com/groups/SHIFTDaily Ready to Scale Your Real Estate Business? JOIN THE INSPIRE COLLECTIVE FOR MORE www.jamesdshaw.com