Price Like A Professional

Are you the professional, or are you getting outscripted by your own sellers? James Shaw digs into one of the biggest issues agents are bringing to Pivot right now, sellers digging in on price and refusing to move even when the data says otherwise. Using a real listing five doors down from his own house, James walks through absorption rates, months of supply, and the exact numbers that separate a house that sells from one that sits for 150 days. He breaks down why pricing isn't a value question anymore, it's a strategy question, and why the art of persuasion matters just as much as the science of pricing. Agents share the real scripts and tools they're using to get sellers out of emotion and into logic, from real time market dashboards to case studies of neighbors who overpriced versus underpriced. Before diving into pricing, agents also open up on how they're bringing real urgency and tenacity to their monthly listing goals, because inventory wins, but only if it's priced to actually sell. Aired on September 17, 2026 The Pivot: SHIFT Ahead morning call is in an interview format, where agents across the globe share their expert input on various real estate topics. If you are stuck, we have the solution. This mastermind prepares any real estate agent to be several steps ahead of a market shift. James Shaw started this community during the pandemic. After 6 years, the Pivot: SHIFT Ahead is composed by 126.400 real estate agents. Through playbooks, masterminds and events, Shaw provides a growth and accountability space for those who need support. JOIN US ON FACEBOOK FOR FREE & EXCLUSIVE MASTERMINDS: facebook.com/groups/SHIFTDaily Ready to Scale Your Real Estate Business? JOIN THE INSPIRE COLLECTIVE FOR MORE www.jamesdshaw.com