Pipeline or Pile?

A pile is a bunch of names and numbers. A pipeline is names with a scheduled follow-up and a next step. James Shaw pulls from Shift pages 81 and 105 and MREA pages 142 and 148 to explain why most agents don’t have a pipeline: they only cultivate leads who can book an appointment right now. Your database is your business, and a database with just names and numbers is a phone book. A real one has a record of your relationship and a date for the next follow-up. His simple rule: take whatever timeline someone gives you, cut it in half, and never wait more than 90 days to check in with “The last time we talked, you told me your plan was to do blank. Is that still your plan?” Per page 148, every 12 people you communicate with regularly can net you two sales. The reminder: Care about people whether they are paying you or not, and don't only call when it's time to get paid Aired on November 2, 2026 The Pivot: SHIFT Ahead morning call is in an interview format, where agents across the globe share their expert input on various real estate topics. If you are stuck, we have the solution. This mastermind prepares any real estate agent to be several steps ahead of a market shift. James Shaw started this community during the pandemic. After 6 years, the Pivot: SHIFT Ahead is composed by 126.400 real estate agents. Through playbooks, masterminds and events, Shaw provides a growth and accountability space for those who need support. JOIN US ON FACEBOOK FOR FREE & EXCLUSIVE MASTERMINDS: facebook.com/groups/SHIFTDaily Ready to Scale Your Real Estate Business? JOIN THE INSPIRE COLLECTIVE FOR MORE www.jamesdshaw.com