A SHIFT Does Matter. Here's Why.

Is paying attention to a shifting market what separates winners from losers - or the opposite? James Shaw makes the case that agents who track the shift are protecting their edge, not losing it. Pulling from Gary Keller's SHIFT playbook (page 16), James breaks down why knowing where the market is headed changes your conversations, where you spend your lead gen dollars, and how many listings you actually need to hit your goals as the market slows. Agents from Chicago, Massachusetts, the Midwest, and Orlando share what the shift looks like on the ground - from a 188-unit Chicago building with zero listings to pre-listing inspections becoming the norm. The takeaway: the market doesn't decide if you win - it decides your strategy. Aired on September 11, 2026 The Pivot: SHIFT Ahead morning call is in an interview format, where agents across the globe share their expert input on various real estate topics. If you are stuck, we have the solution. This mastermind prepares any real estate agent to be several steps ahead of a market shift. James Shaw started this community during the pandemic. After 6 years, the Pivot: SHIFT Ahead is composed by 126.400 real estate agents. Through playbooks, masterminds and events, Shaw provides a growth and accountability space for those who need support. JOIN US ON FACEBOOK FOR FREE & EXCLUSIVE MASTERMINDS: facebook.com/groups/SHIFTDaily Ready to Scale Your Real Estate Business? JOIN THE INSPIRE COLLECTIVE FOR MORE www.jamesdshaw.com