Pharmaceutical Executive

Gen-Z Influence on Pharma M&A

Mar 14, 2024 · 20 min · 19.9 MB
0:00-20:32

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Ian Baer, Founder and Chief Soothsayer, Sooth, discusses their recent data and research about some massive behavioral shifts occurring across Gen-Z, and how pharmaceutical companies and healthcare advertising agencies can adapt their strategies to attract the ever elusive generation.