Pharmaceutical Executive

Episode 38: Customer-Centric Innovation

Aug 22, 2019 · 13 min · 13.4 MB
0:00-13:55

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Christine Sakdalan, Head of Franchise Strategy and Customer Solutions at Janssen Pharmaceutical talks with Pharm Exec editors about how patient-centricity fuels innovation, the difference between patient and customer centricity, and educational programs that need to be implemented for patients, providers, and payers.