Pharmaceutical Executive
Behind the Creative: Let’s Hear from the Creators
Feb 27, 2023 · 19 min · 19.1 MB
0:00-19:51
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Join Tina Fascetti, CCO of The Agency Network at MJH Life Sciences for a podcast interview with Ryan Potter, ACD Art, and Priscila Ramos, ACD Copy, from McCann Health as they share the "behind the creative" story of their Apex Award-winning consumer creative campaign for Entresto. The Apex Awards is judged by none other than the people they are aimed to connect with, the patients themselves.
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