Perpetual Traffic

When Performance Max Doesn't Work

Jun 17, 2022 · 31 min · Episode 400 · 75.7 MB
0:00-31:33

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Today’s episode is part 2 of a conversation with John Moran and Nick Miller. John Moran is Senior Strategist at Solutions 8 and Nick Miller is Director of Google Platforms at Tier 11. They share how Google Performance Max is changing their businesses, how there is a reduced focus on ROAS and CTR, and why you should get on board with Google Performance Max as early as possible.

Resources Mentioned

Google Performance Max 

Solutions 8 

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Tier 11 Data Suite

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www.AdRoll.com/PT

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