How to end the war between performance and brand

Performance marketers are desperately trying to master ever-changing algorithms in the pursuit of securing attention in an attention-poor economy – but where are they going wrong?

On this episode of the Performance Marketing Unlocked podcast, Orlando Wood, Chief Creative Officer of System1, joins host Joe to discuss how shifting from 'salesmanship' to 'showmanship' can build a brand that performs in the both the short and long-term.

This podcast was hosted by PMW's Deputy Editor, Joseph Arthur.

~ Episode breakdown ~

(3:26) How do the left and right brain impact advertising?

(8:05) Are we focusing too much on salesmanship and not enough on showmanship?

(23:34) Who is getting the 'brandformance' balance right?

(28:47) Overrated or underrated

(31:24) PMW's Resell Me a Pen Challenge

~ Further reading ~

Top 6 adtech tools this week: System1, Airship, GlobalData, Ampd, Talon.One and DAIVID

Top 10 Easter ads: How are brands navigating the junk food ban?

Top 10 Winter Olympics ads: Michelob, Peacock and Corona take the podium

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