435. Activation Events to Get Clients
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In this episode of the Passports, Profits, and Pixie Dust podcast, host Lindsay Dollinger delves into the concept of activation events—events designed to transition potential clients from interest to active engagement with your business offerings. Lindsay explains that activation events can take various forms such as workshops, webinars, live training sessions, and more. She emphasizes their importance in building trust and creating momentum, and outlines the steps to plan an effective activation event, which include setting a clear goal, solving one specific problem, selecting the right format, designing for transformation, and making a natural next-step offer. Lindsay also invites listeners to her upcoming paid activation event planning workshop for more personalized guidance.
00:00 Introduction to Activation Events
00:29 Defining Activation Events
01:26 Benefits of Activation Events
03:11 Planning Your Activation Event
03:43 Setting Goals and Solving Problems
05:14 Choosing the Right Format
06:55 Designing the Transformation
07:36 Making the Offer
07:58 Invitation to Workshop
09:00 Final Thoughts and Encouragement
Connect with Lindsay: https://www.lindsaydollinger.com/links
Join Activation Events Workshop: www.lindsaydollinger.com/activationeventblueprint
https://www.lindsaydollinger.com/links
lindsaydollinger.comwww.lindsaydollinger.com/activationeventblueprint
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